Customer Advocacy Principal, Spring Health
$176.5-230.5k
+ Equity
More information about location
Personalised mental healthcare
Open for applications
Personalised mental healthcare
1001+ employees
Open for applications
$176.5-230.5k
+ Equity
More information about location
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- 10-12+ years of experience in customer marketing, customer advocacy, or customer success at a B2B company
- Track record of building, scaling, and proving ROI on customer programs (references, case studies, advisory boards, or speaker programs) with measurable business impact
- Experience partnering with VP and C-level stakeholders and presenting to executive leadership
- Strategic leadership: you can set the vision, build the roadmap, and influence cross-functional priorities without direct authority
- Relationship skills: you know how to earn customer trust and make the ask without burning goodwill
- Operational excellence: you can build systems, manage complexity, and deliver reliably at scale
- Experience managing agency partners, contractors, or cross-functional project teams
- Experience managing a Customer Advisory Board or executive engagement program
- Familiarity with advocacy platforms. Background in HR tech, benefits, or employer services
What the job involves
- Our customers are achieving meaningful outcomes with Spring Health, and there's a significant opportunity to turn those stories into a growth lever
- By systematically capturing customer impact and elevating our best customers as industry voices, we can accelerate pipeline, improve win rates, and strengthen the market credibility that makes everything else in our GTM motion more effective
- The Customer Advocacy Principal owns the strategy and execution for how customer stories drive growth
- This is a senior individual contributor role accountable for building the programs, proving the ROI, and partnering with executive stakeholders to make customer advocacy a strategic priority
- This means producing case studies and proof points that demonstrate results, deploying customer voices in active sales cycles to build buyer confidence, and cultivating a network of customer champions who speak at events, advise on our product, and connect with prospects in their peer communities
- A central focus is building our luminaries program and Customer Advisory Board
- These programs elevate our top customers as thought leaders, give them a platform to share their expertise, and create a feedback loop that shapes our product and strategy
- This role also drives our annual customer awards program, recognizing customers who have achieved exceptional outcomes, and recruits customer speakers for our annual customer and prospect event
- Additionally, the role supports regional events by activating customers to attend, speak, and connect with prospects where they are
- This is a full-time remote position reporting to our Senior Director, B2B Content and Communications
- Own the customer advocacy strategy end-to-end. Partner with VP and C-level stakeholders across Sales, CS, Marketing, and Product to align on priorities and secure investment. Present program impact to executive leadership and influence company-wide GTM strategy
- Own the customer storytelling engine. Produce case studies (written and video), extract proof points for Sales and campaigns, and ensure coverage across key segments. Manage agency partners or contractors for content production as needed
- Build and scale the reference program. Maintain a segmented reference database as the single source of truth for reference status, participation history, and fatigue tracking. Ensure requests are fulfilled quickly with the right customer matched to the right prospect
- Build a program that elevates top customers as industry voices. Identify and cultivate champions willing to speak, advise, and advocate. Place customers at conferences, webinars, and press opportunities. Recruit customer speakers for our annual customer and prospect event. Define the give/get framework for customer participation
- Drive the annual customer awards program end-to-end. Define nomination criteria, manage intake from CS and Sales, coordinate selection and announcements, and leverage winners for case studies, speaking, and PR
- Own the CAB strategy and execution (~50 participants). Plan and execute 1 annual in-person meeting and 2-3 virtual sessions. Gather strategic feedback and route insights to Product and leadership
- Activate customers to attend, speak at, and co-host regional events. Partner with Events and Sales to create peer networking opportunities in key markets
- Build the foundations: a customer database as the single source of truth, a give/get framework defining value exchange for participation, and RevOps infrastructure to connect activation to pipeline and revenue
- What success looks like in this role:
- Sales consistently uses customer proof to accelerate deals and win rate improves for reference-influenced opportunities
- A pipeline of customer stories covers key segments, use cases, and buyer personas
- Luminaries program produces a steady stream of speakers, press mentions, and peer advocates
- CAB operates at full capacity with strong participant NPS and insights that influence product and strategy
- Customer advocacy is recognized by leadership as a strategic growth lever with clear attribution to pipeline and revenue
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalised, failing to deliver the personalised mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalised care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioural health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasising the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder & President)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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