Senior Group Product Manager, Kraken
Onboarding
$146-234k
Offers Equity and Bonus
Cryptocurrency exchange
Be an early applicant
Cryptocurrency exchange
501-1000 employees
Be an early applicant
$146-234k
Offers Equity and Bonus
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- 6+ years of product management experience, ideally in Growth or onboarding-focused domains
- Proven track record of managing user funnels, investigating drop-offs, analyzing user behavior, generating insights, and delivering measurable improvements
- Comfortable engaging in technical discussions to identify bottlenecks and unlock growth opportunities
- Strong bias for action – consistently shipping, learning, and iterating through experimentation
- Excellent product sense with a sharp eye for simplifying UX and advocating for clean, elegant UI solutions
- Deep user empathy – understanding user context, motivations, and behavioral patterns
- Passion for crypto and a desire to make decentralized finance accessible to the world
What the job involves
- Kraken’s Growth Group is responsible for shaping the customer lifecycle from the very first touchpoint
- As a leader of the Onboarding domain, you will be accountable for delivering a seamless, intuitive, and high-converting onboarding experience
- You’ll drive the strategy and execution for guiding new users through the critical initial steps of their Kraken journey – ensuring they feel safe, informed, and empowered to take meaningful action from day one
- In this role, you will own key metrics across signup, verification, and onboarding to drive stronger user acquisition
- You will operate as both a strategic leader and a hands-on individual contributor with a passion for user behavior and product optimization at scale
- Your work will be critical to Kraken’s mission of accelerating the global adoption of crypto
- Own and evolve the vision, strategy, and execution of Kraken’s end-to-end onboarding experience
- Build a best-in-class onboarding journey, optimized for scale across diverse global markets
- Operate as a deeply data-driven product leader: define metrics, set ambitious targets, run rigorous A/B experiments, and make sharp, informed tradeoffs
- Guide and inspire several cross-functional product teams, ensuring focus on the highest-leverage opportunities
Application process
- This job is accepting ongoing applications and there is no application deadline
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company HQ
Financial District, San Francisco, CA
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
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