Marketing Campaign Strategist, Sprout Social

• We are looking for a passionate and creative collaborator who can effectively strategize and execute on campaigns that expand our existing customer base
• If you thrive in a collaborative, dynamic environment and have a passion for creativity and impact, you might be a fit for this role
• 5+ years of relevant marketing experience, including at least 2+ years in Integrated Campaigns, Demand Generation, Customer Marketing, or Marketing Program Management roles
• 2+ years of experience developing and executing cross-functional marketing campaigns or projects from start to finish
• Experience planning and executing webinar programs
• Experience with standalone and evergreen email marketing campaigns
• Strong background in marketing project planning across multiple teams

Desirable

• Sprout Social is looking to hire a Marketing Campaign Strategist - Expansion to join the Marketing team. This role will report to the Senior Manager, Marketing Campaigns - Expansion
• As a member of Sprout’s Marketing department, you’re an integral part of empowering and inspiring our customers and driving the growth of our business. As a true partner to Sales and Success, we are accountable to—and responsible for—driving significant revenue across new business acquisition and customer growth
• We put our customers at the center, we’re driven by results and we’re passionate about our impact on the overall strength and health of Sprout
• As individuals, there’s no shortage of opportunities to learn and grow in your current role and beyond. At Sprout, we want you to do your best work, be creative, take risks and make mistakes
• Create customer campaigns, webinars, and growth motions with the goal of driving expansion (upsell and cross-sell) for existing customers
• Lead the execution of quarterly product launch campaigns, defining email strategies, distribution plans, and tactical requirements that align with the overall expansion strategy
• Oversee project planning for customer expansion campaigns, setting clear timelines, deliverables, and resource allocations to ensure smooth execution across multiple teams
• Measure progress against growth and pipeline targets for key customer expansion campaigns, and make data-driven adjustments to optimize performance
• Build strong relationships and collaborate with key stakeholders, including teams in Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales, Customer Success, and Growth
• Leverage a variety of channels—including email, webinars, in-product messaging, Sprout’s community, and more—to reach customers and achieve campaign goals
• Within 1 month, you’ll plant your roots, as you:
• Participate in Sprout’s new hire onboarding program, including an introduction to our product and an overview of the company’s vision, strategy, and values
• Collaborate with your manager to set initial priorities and understand the expectations for your role
• Get to know your team members and understand how our global, integrated campaign strategy ladders aligns with the marketing organization’s goals
• Learn about our marketing strategy, OKRs, Ideal Customer Profile and personas
• Start participating in weekly stand-ups, team meetings and marketing rituals
• Within 3 months, you’ll start hitting your stride as you:
• Plan and execute your first expansion campaign—our quarterly product launch webinar series—while gaining hands-on experience with processes and key stakeholders
• Develop an understanding of Sprout’s customers and communications channels, recognizing current practices and areas for growth
• Gain familiarity with Sprout’s brand guidelines to effectively create customer communications and campaigns
• Report on expansion campaigns and review historical data
• Build relationships with key teams including Customer Marketing, Product Marketing, Brand Creative, Marketing Operations, Content, Sales and Customer Success
• Within 6 months, you’ll be making a clear impact as you:
• Lead the execution of product launch campaigns and other expansion campaigns, working closely with Product Marketing, Brand Creative, and other teams
• Manage customer expansion webinars, establishing timelines, deliverables, and resource allocation to ensure seamless execution across multiple teams
• Present campaign reporting and insight to stakeholders, including suggestions for improving expansion efforts
• Identify areas for improving campaign ideation and planning, and provide constructive feedback to improve team collaboration
• Within 12 months, you’ll have established yourself in the role, as you:
• Test, fail, learn, and apply new tactics and operational processes to grow your impact
• Contribute to quarterly and annual planning discussions, providing input on how expansion programs can align with broader marketing goals
• Communicate the results and impact of customer expansion initiatives, and suggest strategies for continued growth
• The outlined timeline above represents an ideal scenario. Flexibility may be required based on business needs and additional projects as determined by your manager