Advertising & Affiliate Partnerships Manager, Collectors
$75-130k
+ Commission + Bonus
Authentication & sale services for high-value collectibles
Be an early applicant
Authentication & sale services for high-value collectibles
501-1000 employees
Be an early applicant
$75-130k
+ Commission + Bonus
501-1000 employees
Company mission
To help collectors pursue their passion through industry leading grading and authentication, tools to help collectors research and find the next big thing, and marketplaces to buy and sell.
Role
Who you are
- Bachelor's degree in Marketing, Business, or a related field
- 4-7 years of experience in field marketing, growth marketing, affiliate marketing, sales, business development, or a related role, with a proven track record of scaling marketing programs and generating revenue
- Strong background in selling advertising space or contracts, including client prospecting, sales pitches, and contract negotiations across both print and digital channels
- Strong relationship management skills, with the ability to work effectively with external partners and internal stakeholders
- Experience managing large-scale affiliate marketing programs, recruiting and managing affiliates, and optimizing for performance
- Excellent communication and collaboration skills with a track record of working effectively with cross-functional teams
- Strong analytical skills with the ability to work closely with marketing analytics and finance to objectively communicate and optimize performance
- Passion for collecting and/or interest in learning more about the industry
What the job involves
- We’re looking for an Advertising & Affiliate Partnerships Manager to join our Growth Marketing team
- This role will be responsible for driving two primary growth areas for PSA: building partnerships with third-party advertisers to generate non-grading revenue through advertising contracts across a variety of PSA-owned surfaces, and supporting the partner management of our growing affiliate marketing program to drive PSA new grading customer acquisition
- You’ll be instrumental in selling advertising inventory, scaling our advertising strategies, managing budgets, and optimizing and executing across both key growth marketing channels
- You’ll report directly to the Paid Growth Marketing Manager and work from our Santa Ana, CA or Jersey City, NJ office
- Remote or hybrid candidates will also be considered
- We believe that there is significant value in in-person collaboration
- If you live within a 1 hour commuting distance to one of our offices, you will be required to be onsite most of the time
- This will be discussed further as part of the recruiting process
- Outbound Strategy: Develop and execute upon an outbound strategy for monetizing omnichannel advertising surfaces (PSA magazine, PSA email, etc) through third-party advertising contracts
- Lead Generation & Sales: Identify, pitch, and close advertising deals with relevant partners and brands looking to advertise to the PSA audience that concurrently brings additive value to the table for the PSA customer base
- Contract Negotiation: Negotiate terms of advertising contracts to maximize revenue potential while delivering value to partners
- Ad Inventory Management: Oversee the management of ad space, including but not limited to available email, magazine, and editorial placements
- Cross-functional Execution: Work closely with teams across marketing (growth ops, creative studio, integrated marketing, social, etc) and other internal teams like sales, product, and engineering teams to ensure seamless end-to-end advertising delivery and uphold our quality PSA customer experience
- Revenue Tracking: Track and analyze ad sales performance, and provide detailed revenue forecasts and reports
- Grow the PSA Affiliate Program: Assist our growth acquisition team in managing and scaling our existing affiliate marketing program, with a primary focus on signing new promotional partners to help drive new grading customer acquisition (B2B2C model)
- Partner Recruitment: Identify, recruit, and onboard new high-quality affiliates, influencers, and content partners to promote PSA every month
- Outbound Partnership Management: Maintain strong relationships and establish a regular communication cadence with all new and existing affiliate partners, while ensuring third-party promotion of PSA aligns with overall business goals
- Performance Optimization: Monitor affiliate performance, ensure partners are actively promoting, and provide conversion optimization recommendations for partners
- Reporting & Analytics: Analyze data to measure affiliate performance, track key internal performance metrics, manage against a program budget, and generate regular reports for key internal stakeholders
Our take
Collectors offers a range of services for the collectibles industry including authentication and grading, collectibles research and sourcing tools, and a buy-and-sell marketplace. The industry is going through a huge renaissance, with a particularly high demand for sports and trading games cards, and Collectors has come to the fore as a major name.
While other big companies in the space include Fanatics and Steiner Sports, the fact that Collectors’ is more than a marketplace serves it well. Indeed, its most popular services appear to be grading and authentication, as well as storage vault services.
Collectors’ recent past has been very interesting to watch, as a 2021 acquisition led by current CEO Nat Turner unified the various brands of the former Collectors Universe, which was then relaunched as its current all-in-one platform.
It’s proving to be a shrewd move, as the “new” company’s first fundraise totaled $100 million, followed by an extra $123 million in post-IPO debt funding in 2023. With the collectibles industry forecast to double in value to be worth as much as $700 billion by end of the decade, Collectors is putting itself in a position of serious strength.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Employee Discounts: Be your own customer. Receive discounts on select grading services for approved submissions.
- 401(K) Matching Plan: Invest in your future with our competitive 401k matching plan.
- Health Insurance: Collectors offers medical, dental, and vision for you and your family’s well being.
- Vacation/Paid Time Off: Enjoy time away from work with paid vacation for full-time employees.
- Holiday Pay: All regular, full-time employees are eligible for 10 company paid holidays.
- Flexible Hours: Flexible schedules with varying shifts are available to accommodate your needs.
Company values
- Lead With Integrity - We do the right thing, even when no one is looking. Trust is our brand and we will always make the honest and ethical decision, not necessarily the most profitable one. We are committed to intellectual and interpersonal honesty
- Collector Obsession - Serving the collector is where everything starts. Our business interests will follow if we always put the collector first and work backwards from their needs
- Every Item is Special - Our customers are trusting us with their most prized possessions. No matter the value, every item deserves to be treated the same way. Be efficient, but don’t rush
- Get It Right - Accuracy and consistency is our product. From receiving all the way through shipping, and most importantly authentication and grading, we simply have to get it right. We insist on the highest standards in the industry and “sweat the small stuff” in all areas of the operation
- Bring Out the Best in Everyone - We create an environment conducive to a long-term career by investing in our people and fostering a culture of continuous learning. We seek out and listen to diverse perspectives. We encourage our employees to be curious, finding opportunities to learn and grow their skills. And we expect our experts to share their knowledge
- Be Kind - We lead with kindness and treat others with respect. We always assume positive intent, and are constructive and respectful when providing feedback. We display empathy, seeking to understand the perspectives of others. We respect and encourage different and diverse opinions, creating an inclusive environment
- Start With Why - When solving a problem, first share relevant context and ensure others understand the goal, the problem and why it needs to be solved. The problem should be broken down into foundational truths, knowing and agreeing upon the facts, and providing accurate data to help find a solution. We question assumptions and don’t assume they are fact without proof
- Seek Feedback Early and Often - Be open to feedback early and often with any project, process, or idea. The earlier feedback is received, the sooner it can be incorporated. For example, demo products or share documents at an uncomfortably early stage to ensure they are tested and dogfooded
- Put the Skunk on the Table - Bad news should be shared as early as possible. We encourage our employees to talk about the uncomfortable things, as bad news only smells worse over time with no action taken. Be transparent about what is not working and create opportunities to solve problems quickly rather than letting them fester
- Play to Win the Game - We encourage risk-taking and long-term thinking. We must think “yes” before we think “no,” exploring how something might work, not why it can’t. Think in the long-term— “How will this benefit the customer in 5+ years?” Remember: If we don’t take risks, someone else will. Our competitors want to win the game too
Company HQ
Santa Ana, CA
Articles
Leadership
Nat Turner
(CEO, not founder)Angel investor and well-known sports card collector. As well as being CEO of Collectors, is a board member at OneOncology and former board member at health companies Sema4 and Clover Health. Co-founded and led Flatiron Health (Acquired by Roche) from 2012 - 2022.
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