Creator & Influencer Marketing Lead, Perplexity
$175-225k
Offers Equity
Conversational AI-powered search tool
Open for applications
Conversational AI-powered search tool
1001+ employees
Open for applications
$175-225k
Offers Equity
1001+ employees
Company mission
To advance the way people discover and share information.
Role
Who you are
- This role is ideal for an autonomous, high-output operator who wants to own and grow an entire function and amplify Perplexity's product launch velocity
- Minimum 5 years in creator/influencer or performance marketing, including time leading the function or building it from the ground up
- Operated successfully in high-flux, high-growth environments where priorities shift quickly with the industry
- Well-rounded operator who combines strategic sense, storytelling taste, and high execution velocity
- Autonomous self-starter and high performer who thrives with ambiguity and builds the playbook rather than waiting for one
- Track record of evaluating creator performance holistically, looking beyond impressions and engagement to tie creator work to hard business outcomes, with the analytical rigor to cut what isn't working and double down on what is
- Strong creative judgment and editorial taste, with the product fluency to tell whether content and builds are genuinely sophisticated and original
- Skilled, value-driven negotiator with a desire to win great deals while keeping creator relationships healthy
- An existing network of creator and agency relationships, with fluency across Instagram, LinkedIn, X, and YouTube
- Hands-on experience building tools / solutions with AI
- Experience working with consumer technology products
What the job involves
- Perplexity is looking for a Creator & Influencer Marketing Lead to build, own, and scale our entire creator and influencer marketing function
- In this multifaceted, senior role you will define the strategy in line with our company priorities, then own the execution of massive campaigns spanning 100+ creators and multi-million-dollar budgets
- You will be a storyteller with genuine taste who differentiates Perplexity's products through thoughtful, sophisticated content, paired with a performance marketing mindset that ties creator work directly to our most important business outcomes
- Lead Perplexity's creator and influencer marketing function end to end, from strategy through execution
- Own execution of large-scale campaigns spanning 100+ creators, multiple channels, and multi-million-dollar budgets
- Own creator contracting and negotiation for one-off campaigns and long term partnerships
- Maximize the impact of Perplexity product launches by deploying the right creator mix, budget, and channels for each moment
- Bring a performance marketing mindset to creator work, partnering with Growth to drive conversion and engagement, not just impressions
- Push creators' work from good to great, providing the direction and candid feedback that elevates every piece
- Review creator "builds" made with Perplexity Computer to ensure they are sophisticated, original, and effectively showcase the product’s impressive capabilities
- Turn creators into a genuine community and long-term advocates through creator dinners, events, and in-person moments
- Build a creative engine that extends your capacity through contractors, agencies, and usage of Perplexity Computer
- Work cross-functionally with Growth, Product, Business, and Comms, acting as the connective tissue between creator marketing and the broader company
Our take
As AI continues to drive changes in both business operations and day-to-day lives, Perplexity delivers an intelligent search engine powered by conversational AI, to improve search outcomes and "unlock the power of knowledge" for all.
Reaching impressive heights of 22M monthly visits, Perplexity's "ask anything" method of search is clearly a popular one. And what sets it apart from other search engines is in its answers, which are concise and fully cited, responding to the user query rather than simply providing a place in which they can scroll to find it themselves.
The company has raised substantial funding, with contributions from former execs at companies like OpenAI, Meta, and Quora, demonstrating the interest that it has drummed up in the space. Having doubled its annual recurring revenue between 2023 and 24, this investment has allowed Perplexity to continue building out its product, and accelerate growth into the future.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 9 rounds)
Sep 2025
$200m
LATE VC
Jul 2025
$100m
LATE VC
Total funding: $1.8bn
Company HQ
Financial District, San Francisco, CA
Leadership
Aravind Srinivas
(Co-Founder, President & CEO)Former Research Scientist at OpenAI, who has interned in Research at Google and Deep Mind. Obtained a PhD in Computer Science from the University of California, Berkeley.
Denis Yarats
(Co-Founder & CTO)Prior to co-founding Perplexity in 2022, Denis was an AI Research Scientist at Facebook AI Research, a Staff ML Engineer at Quora, and a Software Development Engineer at Microsoft.
Johnny Ho
(Co-Founder & CSO)Previously a Quantitative Trader at Tower Research Capital, and Engineer at Quora.
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