Manager of Growth, Condé Nast
Site Marketing
$77-95k
Office located in World Trade Center, New York
Global media company
Be an early applicant
Global media company
1001+ employees
Be an early applicant
$77-95k
Office located in World Trade Center, New York
1001+ employees
Company mission
To inform in new and compelling ways, creating beautiful, visually arresting moments that offer new perspectives, and new forms of self-expression.
Role
Who you are
- 3–5 years of relevant digital marketing, growth marketing, or subscription marketing experience, preferably in publishing, media, ecommerce, or consumer-facing organizations
- Strong understanding of direct response marketing tactics that drive engagement and consumer conversion
- Demonstrated ability to analyze performance data, translate insights into action, and manage multiple tests simultaneously
- Hands-on experience leading A/B testing and full-funnel optimizations
- Highly detail-oriented with strong organizational and project management skills
- Ability to prioritize, multitask, and operate independently in a fast-paced environment
- Clear, confident communicator with strong collaboration and problem-solving skills
- Comfortable navigating multiple internal workflows, processes, and content management systems
- Experience using analytics platforms such as Google Analytics or similar tools
- Proficiency in Google Suite and/or Microsoft Office products
- Familiarity with workflow and project management tools such as Workfront, Airtable, Basecamp, or similar platforms
What the job involves
- Reporting to the Senior Manager, Growth, this team is charged with driving subscription acquisition, user engagement, subscription monetization, and consumer revenue growth through full-site funnel optimization
- The Manager is a key member of the team responsible for leading the execution and ongoing optimization of our owned and operated site marketing strategy for some of Condé Nast’s biggest brands across the site and app channels
- Highly engaged consumers have been and will continue to be the cornerstone of our successful media brands
- This role plays a critical part in scaling and monetizing our digital audience through a data-driven, test-and-learn approach, while serving as a strategic partner to cross-functional teams
- The Manager will own the end-to-end execution and optimization of Consumer Revenue site marketing and app initiatives, from campaign strategy and setup through QA, launch, and performance analysis
- The Manager will help shape full-funnel site marketing strategies that drive subscription acquisition through improved go-to-market planning, A/B testing, and continuous optimization
- This role collaborates cross-functionally with Consumer Revenue, Product, Editorial, Audience Development, Analytics, Creative, and external partners to deliver integrated, 360-degree digital marketing campaigns
- A successful candidate is a highly organized, proactive marketer who can balance strategic thinking with hands-on execution, communicate effectively across levels, and independently manage multiple initiatives that maximize ROI and optimize user experience
- Own and lead end-to-end site full-funnel marketing campaign execution for subscription acquisition, from strategy and setup through QA, launch, and optimization
- Drive campaign measurement, performance analysis, reporting, and budget pacing, using KPIs tied to acquisition, conversion rate, engagement, and revenue
- Actively identify and test opportunities to grow and monetize identified and paid digital audiences through segmentation, pricing tests, paywall experimentation, and order page/post-purchase optimizations
- Synthesize performance insights and communicate clear, actionable recommendations to cross-functional partners and senior stakeholders on a daily, weekly, and monthly basis
- Own budget management and forecasting for site marketing initiatives, including expense tracking, pacing, and goal-setting in partnership with senior leadership
- Support app growth initiatives by partnering with Product, Audience, and Brand teams to drive app acquisition, engagement, and subscription conversion through on-site and in-app experiences
- Partner closely with the Creative team on creative strategy and project management, including briefing, feedback, prioritization, and delivery of digital campaign assets
- Collaborate with Marketing, Editorial Brand Leads, and Audience teams to ensure a consistent and effective brand voice across site experiences and supporting channels (email, paid, app, newsletters, organic social)
- Create a brand-relevant marketing calendar, translating that calendar into actionable and detailed cross-team briefs as required
- Manage day-to-day relationships with Marketing Operations agencies and Product partners to ensure successful campaign setup, deployment, and QA across platforms
- Contribute to the development and execution of broader marketing and go-to-market testing strategies, including support of major brand tentpole moments
- Monitor competitive trends and market dynamics to proactively identify opportunities and recommend new site marketing approaches
- Support ad-hoc analytical, written, and strategic requests as needed
Our take
Condé Nast is a global media powerhouse, shaping culture through its iconic brands across print, digital, video, and social. These include Vogue, GQ, The New Yorker, Vanity Fair, and Architectural Digest and they reach audiences in more than 32 markets worldwide - the company has expanded far beyond magazines too, into entertainment, experiences, and even education.
With the decline in printed media, Condé Nast has stayed ahead by redefining what it means to be a modern publishers. Today, far more people engage with its digital and social content than its print editions, adn the company has leaned into that shift by prioritising digital storytelling, building massive online communities, and moving several titles behind paywalls to replace shrinking print advertising revenue.
Now, as the company looks towards the future, it has doubled down on growth and innovation, And in 2022, it created a dedicated strategy and corporate development role to uncover new opportunities, while heavily investing in its entertainment division. The result: a legacy media brand that's actively reinventing itself for the next era.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Company benefits
- Domestic Partner Benefit Extensions
- Free Mental Health Services
- Assistance in Refinancing Student Loans
- Long-term Remote Work Pilot
- Extended Bereavement leave
- Extended Parental Leave
- Added Adoption Financial Support
Company HQ
World Trade Center, New York, NY
Leadership
Roger Lynch
(CEO)Previously served as President and CEO for Pandora, CEO for Sling TV, EVP of Advanced Technologies for DISH Network and EchoStar Corporation, and Chairman and CEO for Video Networks International LTD.
Sanjay Bhakta
(Chief Product & Technology Officer)Prior to joining Condé Nast in 2020, Sanya spent 4 years at Pearson as a VP Platform Engineer then SVP Platform & Product Engineer. He also spent 3 years at HBO as a VP of Media Software Engineering and 10 years at AT&T as a Senior Technical Director and General Manager of Lead Principal Architect.
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