Head of Marketing, Manticore Games
Sandbox Massively Multiplayer Online
$140-225k
+ Equity
Game development & social game-playing platform
Job no longer available
Game development & social game-playing platform
21-100 employees
Job no longer available
$140-225k
+ Equity
21-100 employees
Company mission
Manticore Games' mission is to create gameplay worth sharing, and enable others to do the same.
Role
Who you are
- 8+ years of full-stack marketing and senior leadership experience with B2C marketing, ideally in gaming, social media or technology products, and strong consumer brand sensibilities
- A deep understanding of and passion for MMOs
- Substantial wins in bringing products and services to market and growing them to large scale
- Experience at a successful startup with 0 to 1 launch of new product a plus
- Experience launching and growing new Free To Play games, MMOs, or marketplaces to the public on PC and console platforms
- Passion for and deep knowledge of games
- Best-in-class brand builder and storyteller; proven success crafting brands from the ground up and a track record of building brand engagement and generating business growth
- History of launching successful campaigns using grassroots, guerrilla, and viral marketing as well as community management
- Experience building reporting dashboards and synthesizing complex data points and KPIs to generate easy to understand executive reports
- Excellent spoken and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing material
- Demonstrated effective leadership including ability to build and foster successful teams that scale
- Demonstrated success managing paid acquisition budget across multiple channels to drive efficient and sustained user and revenue growth
- BA/BS degree in Business, Marketing, Engineering or a related field
What the job involves
- Manticore Games is looking for an entrepreneurial, innovative, hard working and experienced Marketing leader to help us launch our new MMO
- This is a broad spectrum and hands-on role with significant business impact, which includes managing go-to-market strategy, corporate and product positioning, branding, market research, user research, community management, PR, marketing channels’ growth, and user acquisition
- The Head of Marketing will collaborate with teams across the organization to make Manticore an outstanding success
- This is a unique and exciting opportunity for an ambitious marketing leader to bring an epic life-simulation MMO experience to market
- Design and lead creative marketing strategy and direct the execution of all go to market activities for new MMO title
- Develop product marketing, key positioning statements, branding, value proposition, and messaging strategy
- Execute viral marketing campaigns leveraging audience and network aggregation with key target audiences
- Collaborate with marketing team to build and deploy grassroots marketing and community management programs to drive players to Core and increase engagement
- Drive player and creator awareness, traffic, installs, retention, and revenues
- Partner with Product Management and Finance to drive adoption, engagement and revenues with an efficient and effective marketing budget
- Manage PR and Communications with the media and the Manticore community to develop and solidify corporate and product positioning
- Create and direct market, competitive and user research
- Analyze the performance of marketing programs across all channels (including ad spend) to identify the best opportunities for optimization, and regularly iterate to maximize performance
Our take
Founded in 2016 by a pair of former Zynga and EA game developers, Manticore Games is best known for being the developer of Core, a heavily funded and increasingly popular game creation and discovery platform for iOS and the Metaverse.
In theory, Core is fairly similar to the likes of Roblox and RecRoom, but is geared much more towards “older” users aged fourteen and above. Despite only launching in 2021, Core’s numbers thus far have been extremely impressive, with three million players in the first year alone as well as tens of thousands of games and creators.
Considering that the Metaverse gaming market is expanding, it’s easy to see why investors are pouring money into the space. Manticore Games has benefited greatly from this, and having already expanded its headcount to triple figures, is showing no signs of slowing down while the market is this lucrative.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-8% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$100m
SERIES C
Sep 2020
$15m
LATE VC
Total funding: $163m
Company benefits
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Commuter Benefits
Company HQ
East San Mateo, San Mateo, CA
Leadership
Frederic Descamps
(CEO & Co-Founder)Co-founded and was CEO of game developer A Bit Lucky, which was acquired by Zynga in 2012. Went on to become General Manager, then Vice President & Head of Corporate Development at Zynga before co-founding Manticore Games.
Jordan Maynard
(Co-Founder)Former Software Engineer at EA and Senior Technical Design Director at Trion World Network. Co-founded A Bit Lucky and was the company's Chief Creative Officer until Zynga's 2012 acquisition, then became a Creative Director at Zynga.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job