Copywriter, Tovala
$65-75k
+ equity
Smart ovens and meal-kit delivery service
Open for applications
Smart ovens and meal-kit delivery service
101-200 employees
Open for applications
$65-75k
+ equity
101-200 employees
Company mission
To make home cooking faster, healthier, and easier so people can focus on what's most important to them.
Role
Who you are
- 3-5 years of copywriting experience in-house or at an external agency
- The ability to simplify complex ideas into messaging that is easy to understand
- A portfolio showcasing strong writing skills and creative thinking across D2C marketing channels
- Basic understanding of key marketing channels, and excitement to keep learning how creative drives performance
- A strong grasp of tone and the ability to write with clarity, personality, and purpose
- Strong storytelling instincts, and an ability to write in a way that connects with customers
- Clear communication skills, strong curiosity, and willingness to ask the right questions to learn
- The understanding that feedback is a gift, and desire to grow through collaboration and mentorship
- A collaborative, proactive attitude and excitement to contribute ideas to the creative process
- Curiosity to think beyond the brief and explore opportunities that strengthen the brand and customer experience
- An ego-free attitude, and willingness to dive into tasks big, small, and everything in between
- A learner mindset with enthusiasm for building both creative and strategic skills over time
What the job involves
- We’re seeking a Copywriter to help evolve and strengthen our brand voice, maintain consistency across the customer journey, and uncover new ways to connect with our audience through clear, compelling storytelling
- Write clear, engaging, and on-brand copy across a variety of marketing channels, including email, social, web, and paid media
- Learn and apply Tovala’s brand voice and tone across different touchpoints in the customer journey
- Collaborate with cross-functional partners to develop creative work that supports Tovala’s mission
- Be the voice of the customer. Leverage learnings from consumer insights to inform your work
- Edit and refine your work with a focus on brand voice, clarity, and consistency
- Explore different creative approaches and contribute ideas during brainstorming and concept development
- Stay curious about industry trends, culture, and the competitive landscape to help inform creative thinking
- Manage multiple projects and deadlines while staying collaborative, organized, and eager to learn
- Use emerging technologies like AI as a research and exploratory tool to quickly understand market and consumer trends, storytelling inroads, and other information that can provide efficiency in developing your broader creative thinking
Our take
Domestic meal kits are nothing new, with companies such as Hello Fresh, Sun Basket, and Blue Apron all crowding the increasingly popular industry. Tovala is a food-tech company attempting to disrupt this market, with a smart oven that eliminates the need for meal preparation.
Tovala offers customers both an oven and the option to sign up to a rotating weekly meal delivery service. Boasting a single minute of prep-time for adding the final touches, the system works by scanning the meal's QR code so that the oven can run the associated cook cycle. The oven also recognizes over a thousand name-brand products, and has hundreds of presets for when users want to cook for themselves.
Despite competing with a pile of other meal-kit services, Tovala's clear stand-out feature is the oven, with nothing similar offered by competitors. The company has served more than 45M meals and is now expanding with the recent announcement of a new food processing facility in Winfield, Illinois. This new facility will provide even more capacity to serve the company's growing customer base.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Feb 2021
$30m
SERIES C
Sep 2020
$3m
LATE VC
Total funding: $71.8m
Company HQ
West Loop, Chicago, IL
Leadership
David Rabie
(Founder & CEO)Prior to founding Tovala in 2014, David co-founded Draftpedia. He also served as the COO at Groovy Spoon Frozen Yogurt and as an Associate at The Abernathy MacGregor Group.
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