+ Equity
3 days a week in office
Piercing studio
Open for applications
+ Equity
3 days a week in office
101-200 employees
To become the most trusted national authority in Earscaping®.
Conscious consumption and the influence of social media advertising have ushered in a new era of Direct-to-Consumer (D2C) brands targeting mindful millennials and Gen-Z customers. Among these brands, Studs has seized the opportunity, focusing on the ear-piercing market.
Studs does not merely provide ear-piercing services; it is crafting an entire experience for its customers. The company's leadership firmly believes that customers are increasingly using earrings to celebrate self-expression and mark significant milestones in their lives. Studs aims to build a brand that resonates with these precious moments, offering a unique approach to jewelry.
To achieve its vision, the company is embarking on a national expansion of its physical retail locations, known as Studs Studios, while simultaneously strengthening its eCommerce presence. The ultimate goal is to pioneer a new consumer category known as "Earscaping". However, Studs' journey is not without its challenges, particularly in attaining the economies of scale necessary to reduce costs. Until this milestone is reached, the company faces the risk of competition from traditional players offering piercing services at a lower price point.
Kirsty
Company Specialist at Welcome to the Jungle
Oct 2021
$20m
SERIES B
Nov 2019
$3m
SEED
Bowery, New York, NY
Anna Harman
(CEO)Prior to Studs, they were acting Chief Customer Officer at Jetblack. Also worked as Head of Operations at Fitz, a wardrobe tech company, and was COO of Research Analytics at Bridgewater Associates.
Lisa Bubbers
(CBO)Prior to Studs, they were a Brand & Marketing Consultant, often supplementing as an interim CMO or Brand Officer. Before that, they were VP of Marketing at Homepolish, a startup democratizing interior design.
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