Senior Manager of Programmatic & Native Advertising, SmartAsset
$113.5-185k
+ Equity in the form of RSUs. Salary applicable to California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City only
More information about location
Financial information and advice software
Open for applications
Financial information and advice software
201-500 employees
Open for applications
$113.5-185k
+ Equity in the form of RSUs. Salary applicable to California, Colorado, Connecticut, Maryland, Nevada, Rhode Island, Washington, and New York City only
More information about location
201-500 employees
Company mission
To help people make smart financial decisions.
Role
Who you are
- This role requires an expert performance marketer with at least 5 years of hands-on experience managing large-scale campaigns in programmatic display and native advertising
- We are seeking someone obsessed with performance optimization, who thrives in data-driven environments and has a deep understanding of consumer psychology to craft winning strategies that drive revenue growth
- 5+ years of hands-on buying experience in programmatic and native advertising (Yahoo DSP, The Trade Desk, Google’s DV360, Dianomi, Outbrain, or similar)
- Proven track record of managing multi-million-dollar budgets and delivering ROI-positive results
- Deep expertise in performance marketing metrics (CPA, CVR, ROAS, LTV) and how to optimize against them
- Strong analytical skills with proficiency in Excel, SQL, Tableau, Looker, or similar analytics tools
- Technical fluency in ad tech, tracking mechanisms, and bidding strategies
- Passion for consumer psychology and the ability to craft compelling campaigns that drive engagement
- Ability to thrive in fast-paced, data-driven environments, managing multiple priorities and stakeholders
- Experience managing budgets and hitting financial targets, revising forecasts where necessary, and updating leadership
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to communicate via phone calls and/or video conferences (mainly for concierge and sales roles)
What the job involves
- SmartAsset is looking for a highly analytical and revenue-driven Senior Manager to lead and scale profitable direct-response ad campaigns across Programmatic and Native platforms, including but not limited to DV360, Yahoo DSP, The Trade Desk, and Dianomi
- You will own ROI-positive outcomes, oversee multi-million-dollar budgets, and work across internal teams in data science and engineering, as well as collaborate with ad platform reps to maximize efficiency, profitability, and lead quality
- Own programmatic and native campaigns—from strategy and execution to continuous optimization and profitability management
- Manage and scale media buys across Yahoo DSP, The Trade Desk, Dianomi, and other platforms, ensuring efficient spend allocation and ROI-driven decision-making
- Drive experimentation across bidding strategies, audience segmentation, creative variations, and landing page optimizations to unlock new revenue opportunities
- Leverage large data sets to conduct deep-dive performance analyses and extract actionable insights to improve CVR, CPA, ROI, and lead quality
- Establish and refine forecasting models to predict spend, performance, and revenue impact
- Work cross-functionally with data science, engineering, and marketing teams to ensure proper tracking, attribution, and reporting
- Optimize deal structures, including PMP and Programmatic Guaranteed buys, to secure premium placements and inventory
- Stay ahead of industry trends and emerging ad tech solutions to drive innovation in programmatic and native advertising
- Own high-impact campaigns with significant revenue-driving potential
- Collaborate with a talented team of marketers, engineers, and data scientists
- Professional development support and growth opportunities
Our take
Management of personal finance is typically a practice fraught with pitfalls and risks. Tools, information, and professional advice to help manage money have subsequently become invaluable resources to many Americans.
SmartAsset serves as a resource cache and marketplace connecting consumers with financial advisors. This focus on digital resources is proving savvy, as trends in the advisory profession indicate more consumers are turning online for support and professional help. SmartAsset's approach therefore allows it to reach more than 100 million people each month.
SmartAsset has managed to modernize the process of locating clients for advisors - previously a slow and labour-intensive process - while also materially assisting its large number of low-income customers. This saw SmartAsset’s revenue grow by ten times over four years, and it seems likely to capitalize on a growing number of US citizens looking to manage their financial planning digitally.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$110m
SERIES D
Jun 2018
$28m
SERIES C
Total funding: $160.5m
Company benefits
- All roles at SmartAsset are currently and will remain remote - flexibility to work from anywhere in the contiguous US
- Medical, Dental, Vision - multiple packages available based on your individualized needs
- Life/AD&D Insurance - basic coverage at 100% company paid, additional supplemental available
- Short-term and Long-term Disability
- FSA: Medical and Dependant Care
- 401K
- Equity packages for each role
- Time Off: PTO, 3 Month Paid Parental Leave, Secondary Caregiver Leave
- EAP (Employee Assistance Program)
- Employee Resource Groups supporting our underrepresented communities
- Pet Insurance
- Home Office Stipend
Company HQ
Murray Hill, New York, NY
Leadership
Michael Carvin
(Founder & CEO)Michael's expertise is in financial decision-making. In the pre-SmartAsset days, Michael worked in private equity. They spent their time using financial models to help companies understand how to make better decisions.
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