Associate Manager of Lifecycle Marketing, Zynga
CA$96.4-135k
Social game developer
Open for applications
Social game developer
1001+ employees
Open for applications
CA$96.4-135k
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- Bachelor’s degree
- 3+ years of relevant experience in CRM or Lifecycle Marketing roles (B2C only)
- 1+ years of managerial experience
- Technical knowledge of HTML, SQL, and Content Management Systems like Braze/Leanplum/Moengage. CMS Tool integration experience is preferred
- Must have experience in warming up new IPs and monitoring domain reputation
- Technical knowledge of Email, Push, SMS, and IAMs – deliverability, optimization, and best practices
- Self-starter with ability to thrive under pressure in a fast-paced environment
- Strong communication, copywriting, organizational and project management skills
- Attention to detail
- Team-first attitude
- Passion for games
What the job involves
- As an LCM Supervisor, you will be responsible to plan and optimize Lifecycle Programs to drive Customer Engagement and User Retention across multiple games and genres
- This position requires you to be data-driven, and focus on automation, optimization, and implementation of LCM best practices
- You will be a Lifecycle Team representative in cross-functional and strategy meetings and set team objectives in line with the BU objectives
- Manage a team of Lifecycle Specialists
- Take ownership of specific game genres and business verticals, driving annual growth targets
- Develop execution plans of the broader strategies for owned games
- Manage team goals, ensuring roadmap completion through effective people management
- Monitor day-to-day tasks to ensure timely execution of LCM initiatives, playing a crucial role in team efficiency
- Serve as the primary problem solver for LCM Specialists, including tasks like overseeing template setup, audience segmentation, campaign deployment, A/B testing, and reporting
- Plan and analyze A/B tests to enhance retention, engagement, conversion rate, and customer loyalty
- Identify key user segments for targeted programs to maximize ROI and impact KPIs
- Collaborate cross-functionally with Production, Product, Marketing, Analytics, and Support teams to craft personalized customer journeys
- Lead post-campaign reporting, fostering transparency with stakeholders
- Document, QA, launch, and measure both evergreen and experimental campaigns, establishing a scalable, repeatable optimization process
- Implementation of best practices for sustained channel health
- Be analytical, critical, and offer data driven recommendations
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across over 170 countries and regions and millions of monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. In 2024 the company announced it was developing push notifications that enable gameplay without entering the application, which will be an interesting addition to its outputs.
Freddie
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Leadership
Mark Pincus
(Chairman & Co-founder)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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