Digital Marketing Specialist, Virtuagym
DACH
More information about location
All-in-one fitness software
Open for applications
All-in-one fitness software
101-200 employees
Open for applications
More information about location
101-200 employees
Company mission
To become the number one digital fitness company by offering an open, modular and highly scalable and developer-friendly platform.
Role
Who you are
- Minimum of 3 years of copywriting experience, preferably in the fitness industry
- Native-level proficiency in German with excellent writing and editing skills. Proficiency in English is also required for effective communication with the team
- Strong understanding of the fitness industry, including current trends and terminology
- Ability to produce error-free content that is grammatically correct and adheres to brand guidelines
- A knack for creating compelling and engaging content that resonates with the target audience
- Ability to manage multiple projects simultaneously and meet deadlines within the allocated hours
- Familiarity with content management systems (CMS), SEO tools, and basic HTML is a plus
What the job involves
- As Virtuagym keeps on growing, we are now looking for a talented Digital Marketing Specialist (German native-level) to join our Marketing team
- As Digital Marketing Specialist DACH you will be responsible for owning and improving the marketing mix for the region and to help us enhance our content and reach our German-speaking audience more effectively
- As Digital Marketing Specialist DACH, you will be responsible for helping grow our brand awareness and market share in the region, with a focus on creating and localizing high-quality content tailored to our German-speaking audience
- You will work closely with your colleagues in marketing, as well as with DACH stakeholders in Sales and CS, to ensure our brand message is consistently conveyed across various platforms
- You will report to the Content Marketing Manager.This role requires an understanding of the fitness industry, excellent writing skills, and the ability to produce engaging and persuasive content
- Gaining a deep understanding of our customers and prospects, finding new and innovative ways to target and engage them across all marketing channels
- Developing original content in German, including blog posts, customer stories, PR articles, ad copy and marketing emails, that aligns with our brand voice and engages our target audience
- Creating compelling and attention-grabbing campaigns for high-impact interactions in order to create awareness and drive conversions
- Localizing existing English content into German, ensuring cultural relevance and maintaining the original intent and tone, as well as reviewing and editing existing content to ensure accuracy, clarity, and consistency
- Implementing SEO best practices in all written content to improve organic search rankings and drive traffic to our website
- Establishing and reporting on metrics that help refine the performance of these initiatives while keeping an eye on the full funnel (closed deals and retention)
Application process
- Please do not hesitate to apply by clicking the ‘Apply for this Job’ button below and send us your resume and / or portfolio
- We will get back to your application within 10 working days
Our take
Gyms and personal trainers can benefit hugely from digital technology, but adopting and maximizing the value of this technology can be highly complex. Virtuagym solves this problem by providing fitness businesses with an all-in-one digital solution.
Virtuagym's software allows gyms and trainers to manage memberships and billing, and its customer-facing apps offer solutions to track clients' progress and nutrition guidance. This two-pronged approach has proven a real draw for the company, which now supports many thousands of health clubs and trainers worldwide.
With the gym management software market projected to reach a value of more that $550 million by 2032, Virtuagym is in a great position to continue scaling. It has already grown impressively, and continues to make upgrades to its platform such as adding video workout features.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2022
$3.1m
EARLY VC
May 2018
$6.2m
SERIES B
Total funding: $12.4m
Company benefits
- Monthly contribution to your gym membership
- Friends & family gym discount
- Free weekly crossfit classes
- Pension contribution
- 24/7 on-demand coaching with psychologists through the platform OpenUp
- Knowledge exchange sessions
- Awesome company parties & Friday drinks
- Workgear: laptop, screen, etc.
- Working from home allowance
Company values
- Care
- Integrity
- Shared Success
- Adventure
- Innovation
- BeLean
Company HQ
Grachtengordel-West, Amsterdam, Netherlands
Articles
Leadership
Paul Braam
(CEO)Previously worked as Project Manager at Everest, and was CEO of DIGIFiT.
Hugo Braam
(Founder)Previously Owner at DIGIFIT and IP Lawyer at Bird & Bird.
Salary benchmarks
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