Content Marketing Specialist, Weee!
Vietnamese Market, 3 Month Contract
$70.3-75k
On-site Mon-Fri
5 days a week in office (Fremont, CA )
Online grocery delivery platform
Be an early applicant
Online grocery delivery platform
501-1000 employees
Be an early applicant
$70.3-75k
On-site Mon-Fri
5 days a week in office (Fremont, CA )
501-1000 employees
Company mission
To make Asian & Hispanic groceries exciting and affordable!
Role
Who you are
- This is a strong opportunity to grow with an entrepreneurial team in a fast-paced, dynamic environmen
- 1+ years of content marketing experience, including landing pages, email marketing, and push notifications
- Bachelor’s degree or equivalent relevant experience in content marketing, advertising, communications, or a related field
- Strong grasp of content marketing fundamentals and copywriting best practices
- Proficiency in Figma, Canva, Adobe, and Google Sheets required
- Analytical mindset with the ability to interpret performance metrics and turn insights into action
- Comfortable using AI tools to improve marketing efficiency and effectiveness
- Familiarity with Klaviyo is a plus
- Excellent verbal and written communication skills; native/bilingual Vietnamese and strong English proficiency required
- Deep understanding of the Vietnamese community, including taste preferences, food trends, and culture
- Experience in eCommerce or food delivery is a plus
- Passion for making delicious, fresh groceries accessible to everyone
What the job involves
- Weee! is looking for a talented, passionate Content Marketing Specialist to join our Vietnamese Marketing Team and help create high-impact campaigns for the Vietnamese community
- In this role, you’ll partner closely with Merchandising and Product teams to build best-in-class in-app marketing content that drives key business metrics
- Create and execute end to end content across in-app pages, website landing pages, email, and push notifications (English and Vietnamese) for the Vietnamese storefront, supporting weekly deals, seasonal promotions, and evergreen collections
- Plan, launch, and optimize themed storefront activities and seasonal campaigns aligned with the marketing calendar to drive user engagement
- Curate customer-centric content and SKU selections for Vietnamese customers, ensuring alignment with overall marketing goals
- Use AI tools to enhance campaign creation, testing, and performance optimization
- Drive improvements to in-app search by leading initiatives, running weekly reviews, and providing actionable feedback
- Improve Vietnamese language storefront translation and support translation requests as needed
- Partner with Growth marketing team and lifecycle marketing to identify new opportunities for new-user growth
- Collaborate with the Product team on feature bundling and homepage improvements
- Provide weekly updates on content marketing performance to team members and Market leaders
Our take
It's often hard to find foreign or imported food ingredients in the United States. Weee is an online delivery platform aiming to address this by offering groceries and products for Asian Americans and underserved communities across North America. CEO Larry Lui founded the company after having difficulty finding Chinese ingredients in local stores when he moved to the U.S.
Since its launch in 2015, Weee caters to approximately 300,000 households in the U.S and fulfils thousands of orders a day. Originally targeting Asian consumers, the company now brands itself as an “ethnic e-grocer” in a move to attract the United States' 60 million Hispanic consumers as well. This diversification is in response to growing competition in the Asian grocery space from the likes of e-grocers Chowbus and Umamicart and retail chains H Mart and 99 Ranch Market.
The ethnic grocery market is expected to reach more than $460 billion by 2030. Weee plan to grow into this market by launching its service in over 30 additional North American cities over the next three years, expanding into the Canadian market as well. Further, 2022 funding will be used to tap into new cultural cuisines and scale development in AI and warehouse automation.
Steph
Company Specialist at Welcome to the Jungle
Insights
-1% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Feb 2022
$425m
SERIES E
Mar 2021
$315m
SERIES D
Total funding: $835.1m
Company benefits
- Company stock options
- Work from home opportunities
- Comprehensive health insurance package, including medical, dental, and vision
- 401k
- Annual bonus plan
- Vacation and holiday time off
- Monthly mobile stipend
- Monthly Weee! Points credit
- Valuable opportunity to grow into your dream role by contributing to a venture-backed startup in a high-growth stage
- Thoughtful, talented, and supportive coworkers and leadership team
Company HQ
Baylands, Fremont, CA
Leadership
Larry Liu
(Founder & CEO)Larry started his career as an Intel Product Development Engineer, before working as an Investment Intern and as a Teaching Assistant at the University of California. He spent 3 years at Brocade, another 3 at Amtel, and founded Happitail in 2012, prior to starting Weee! in January 2015.
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