Strategic Programs Lead, WalkMe
WalkMe Learning Arc
$150-165k
OTE
In office Tues/Wed/Thurs
3 days a week in office
Digital adoption platform
Open for applications
Digital adoption platform
1001+ employees
Open for applications
$150-165k
OTE
In office Tues/Wed/Thurs
3 days a week in office
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- If you are energized by building programs from the ground up, have the confidence to challenge status-quo solutions, and want to play a critical role in shaping market presence and driving revenue for a disruptive product, we want to hear from you
- 7-10+ years in integrated, growth, or product marketing in B2B SaaS
- Track record of scaling a differentiated or category-challenging product within an established organization, taking it from early traction to repeatable growth
- Ability to independently design and lead complex, cross-functional marketing programs
- Demonstrated success building and operating PLG or hybrid self-serve and sales-led motions that drive adoption and revenue
- Background in learning technology, HR tech, L&D, or related markets is a plus
- Experience influencing senior stakeholders and aligning diverse teams toward shared program goals
- Data-driven marketer with experience optimizing funnel performance and campaigns
- Exceptional communicator with the ability to simplify complex value propositions
- Proactive and entrepreneurial mindset with a proven ability to navigate ambiguity and uncertainty with clarity
What the job involves
- WalkMe is expanding into AI-native, in-app digital learning, and we are looking for a Strategic Programs Lead to serve as a founding GTM Leader for our newest strategic venture, WalkMe Learning Arc
- Sitting at the intersection of digital learning, AI, and workflow orchestration, this fast-growing solution represents a major new product category for our business
- This isn’t a ‘keep the lights on’ role. We need a hands-on leader who thrives in ‘blank page spaces’ and can operate with a startup mindset inside a global powerhouse
- Operating as an entrepreneur within a global organization, you will lead the full-funnel strategy and execution
- You'll partner closely with Product Marketing, Growth, Sales and Customer Marketing to design, test, and scale integrated programs—ultimately architecting the growth engine that will define our next chapter and reshape how the world thinks about digital learning
- Own the end-to-end strategy and marketing program for WalkMe Learning Arc, activating and orchestrating the campaign roadmap into a revenue machine
- Continuously refine PLG growth motions (activation, PQLs, conversion, onboarding) and develop scalable playbooks that can be executed by regional and channel teams as the product grows
- Architect and oversee multi-channel programs across email, digital, social, events, and in-product, ensuring cohesive narratives and consistent buyer journeys
- Partner closely with Product Marketing to translate product strategy, customer insights, and roadmap priorities into clear, differentiated messaging and compelling storytelling for priority personas and use cases
- Drive alignment with Sales and Field teams on ABM motions, persona-based plays, and expansion programs, ensuring Learning Arc programs directly support pipeline creation, deal acceleration, and revenue growth
- Own the measurement framework for WalkMe Learning Arc programs, using data and experimentation to guide decisions and improve performance
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, putting WalkMe in a strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, boasting over 30 million users in 40+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families
- 401(k) with company matching program
- Parental Leave programs
- Vacation policy to encourage a healthy work-life balance
- In-person and virtual social activities
Company HQ
South Beach, San Francisco, CA
Leadership
Dan Adika
(CEO & Co-founder)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 19 more jobs at WalkMe