Senior Integrated Marketing Programs Manager, WalkMe
$150-165k
OTE
In office Tues/Wed/Thurs
3 days a week in office (Hudson Yards, NY)
Digital adoption platform
Be an early applicant
Digital adoption platform
1001+ employees
Be an early applicant
$150-165k
OTE
In office Tues/Wed/Thurs
3 days a week in office (Hudson Yards, NY)
1001+ employees
Company mission
To make digital adoption for employees and customers simple, while increasing enterprise productivity.
Role
Who you are
- 7-10+ years in integrated, growth, or product marketing in B2B SaaS
- Background in learning technology, HR tech, L&D, or related markets strongly preferred
- Ability to independently design and lead complex, cross-functional marketing programs
- Track record of scaling a differentiated or category-challenging product within an established organization, taking it from early traction to repeatable growth
- Demonstrated success building and operating PLG or hybrid self-serve and sales-led motions that drive adoption and revenue
- Experience influencing senior stakeholders and aligning diverse teams toward shared program goals
- Data-driven marketer with experience optimizing funnel performance and campaigns
- Exceptional communicator with the ability to simplify complex value propositions
- Fluency in English
What the job involves
- WalkMe is expanding into AI-native, in-app digital learning, and we’re looking for an Sr. Marketing Programs Manager to own and scale the end-to-end marketing program for our newest product, WalkMe Learning Arc
- This is a hands-on, senior role for a builder who can operate with a startup mindset inside a global organization—thriving in ambiguity and scaling a disruptive product within an established category by challenging status-quo solutions and reshaping buyer expectations
- You’ll lead full-funnel strategy and execution for WalkMe Learning Arc, partnering closely with Product Marketing, Growth, Sales and Customer Marketing to design, test and scale integrated programs that drive awareness, adoption and pipeline — while helping define what “great” looks like for this product as it matures
- WalkMe Learning Arc is a major strategic investment and new product category for WalkMe
- You'll play a critical role in shaping its market presence, scaling adoption, and driving revenue for a fast-growing solution that sits at the intersection of digital learning, AI, and workflow orchestration
- If you’re energized by building programs from the ground up and shaping the future of in-app learning, we’d love to hear from you
- Own the end-to-end integrated marketing program for WalkMe Learning Arc, setting the goals, defining the strategy, and orchestrating the execution across segments and regions
- Design, launch, and continuously refine PLG growth motions (activation, PQLs, conversion, onboarding), developing scalable playbooks that can be executed by regional and channel teams as the product grows
- Architect and oversee multi-channel programs across email, digital, social, events, and in-product, ensuring cohesive narratives and consistent buyer journeys
- Partner closely with Product Marketing to translate product strategy, customer insights, and roadmap priorities into clear, differentiated messaging and compelling storytelling for priority personas and use cases
- Drive alignment with Sales and Field teams on ABM motions, persona-based plays, and expansion programs, ensuring Learning Arc programs directly support pipeline creation, deal acceleration, and revenue growth
- Own the measurement framework for WalkMe Learning Arc programs, using data and experimentation to guide decisions and improve performance
Our take
WalkMe is a code-free digital adoption platform allowing CIOs and executive management visibility into their company’s tech stack. The aim of its software is to help organizations both measure and maximize the impact of their digital transformation.
With more companies than ever undergoing this process, a product that provides some transparency regarding the efficacy of their digital transformation efforts is a smart market proposition. The market opportunity is significant, and global too, putting WalkMe in a strong position.
Following a successful IPO in mid-2021, WalkMe has continued on a strong and steady track, boasting over 30 million users in 40+ countries. An acquisition by German software giant SAP for an estimated $1.5 billion occurred in 2024 and will see WalkMe's workflow execution software improve the buyer's user adoption and engagement.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-9% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Dec 2019
$90m
SERIES G
Nov 2018
$10m
SERIES F
Total funding: $307.5m
Company benefits
- Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families
- 401(k) with company matching program
- Parental Leave programs
- Vacation policy to encourage a healthy work-life balance
- In-person and virtual social activities
Company HQ
South Beach, San Francisco, CA
Leadership
Dan Adika
(CEO & Co-founder)Dan worked in the Israel Defense Forces for over 5 years before spending a year as a HP Software Engineer and co-founding WalkMe in April 2011.
Salary benchmarks
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