Senior Product Marketing Manager, Crux Informatics

• Strong working knowledge of the external data ecosystem and data management competitive landscape.5+ years of product marketing experience at a SaaS technology company
• Bachelor's degree in Marketing, Business, or a related field
• Excellent written, verbal communication, and interpersonal skills that you harness to reach and engage with your audience regardless of medium
• A proven track record of articulating value propositions to deeply technical and non-technical audiences
• A strong combination of technical and business skills to enable you to confidently engage across Sales, Marketing, Product, and Engineering teams
• Knowledge of Enterprise customer lifecycle from acquisition to expansion to shape product interest, evaluation, purchase, engagement, and growth
• Ability to work independently with minimal direction to produce meaningful outcomes quickly and efficiently
• Provide samples of public-facing technical content (video/written publications) as part of your application

Desirable

• As part of the Product Management organization, you will be the sole Product Marketing Manager (PMM) to spearhead all GTM (Go-to-Market) activities, create marketing collateral to support the GTM team, and lead product growth
• As a Senior Product Marketing Manager, you will partner with Sales, Product, Business Leaders, and cross-functional teams to lead GTM for high-profile product releases, including Crux Forge and the External Data Platform
• Our target personas include Chief Data Officers, Data Operations, Data Engineering, Data Analysis, Market Data, and Front Office at medium to large enterprises
• You will utilize your modern data management knowledge to discover customer and market insights to create product messaging and positioning, GTM strategies, and market-facing collateral to drive demand generation and product growth
• You will help strengthen the Crux brand and cultivate relationships with our customers, partners, and prospects. Over time, with your help, we hope to grow the team into a full-fledged product marketing organization
• Define and drive the go-to-market strategy and lead the cross-functional implementation of the GTM plan with the Sales, Product, and Engineering teams for launching new products and services
• Build Sales and Marketing collateral, including differentiated messaging, positioning, customer presentations and pitch decks, data sheets, solution overviews, documentation, training, and more
• Develop GTM campaigns by defining target audiences and building marketing content – blogs, webinars, events, emails, website articles, release notes, and other collateral to support the GTM team
• Organize and maintain market research, customer, competitor, and segment analysis, and develop materials to educate the entire company based on your findings
• Create PR and marketing materials to drive global awareness and generate demand
• Provide reports and insights on growth campaign effectiveness and market trends to the Executive Team
• This is a public-facing role where you will promote and champion Crux products and services adoption
• Some travel may be required for customer visits and conferences