Senior Product Manager, The Orchard
Artist & Label Services, 12 Months Fixed Term Contract
Music distribution and licensing
Job no longer available
Music distribution and licensing
1001+ employees
Job no longer available
1001+ employees
Company mission
To be a technology-driven leader in music distribution and artist & label services.
Role
Who you are
- Ideally 5-6 years minimum Product Management experience at record label or artist services company
- Excellent written and oral German & English skills
- Extensive network within the German music industry
- A Passion & Enthusiasm for Music
- Talent in promoting Music
- Proactive mindset
- Finished Study in Marketing, Media, Music, or related field
- Excellent time management, organization, and communication skills
- You enjoy going to events and concerts
What the job involves
- As part of our German Artist & Label Services Team you will be responsible for effectively and creatively managing assigned Artist & Label Services marketing campaigns in GSA
- You will work directly with our local and international teams, artists and managements, as well as external promoters and partners
- You will be a key team member to drive local success
- You will manage all product management processes (advertising, promotion, production, sales) in line with commercial goals and approved budget
- You will develop cross-channel content marketing and release strategies for local and international Artist & Label Services artists in GSA
- You have an eye on social media trends and, together with our digital marketing team, are responsible for translating these trends into existing and new artist marketing campaigns
- You will administer local budgets for assigned Artist & Label Services campaigns
- Furthermore, you will build and maintain strong relationships with artist managements, key internal departments, and suppliers, and coordinate conversations with external local and international agencies
- You keep track of all distribution and streaming platforms, evaluate all developments using analytics tools and draw conclusions for strategy development and campaign implementation
- You will also use our content management systems and analytics data to successfully analyze and improve artist campaigns
Our take
The Orchard has spent 25 years offering independent artists a comprehensive set of music services, including marketing, sales, YouTube monetisation, and distribution and licensing across over 40 worldwide markets. The company has spent nearly a decade of that time operating as a subsidiary of Sony Music.
The addition of YouTube monetisation services a decade ago was a smart move for The Orchard - even if it’s landed the company in some hot copyfraud water for what some criticise as an overzealous approach to copyright infringement claims. It means that artists with The Orchard have more tools in their arsenal to combat the rise of streaming services, which have put independent artists in a difficult position regarding monetisation.
If the company wants to continue providing the best service for independent artists, however, it may need to be more proactive in accommodating new and highly influential trends in music marketing. TikTok, for example, has become a major tool for generating exposure, and many artists are experimenting independently with NFTs. The industry is moving at light speed, and The Orchard may need to pick up its pace to continue attracting independent talent.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Company benefits
- You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey
- A modern office environment designed to foster productivity, creativity, and teamwork
- An excellent range of benefits, like private medical cover, a generous pension scheme, life assurance and income protection, plus loads of music biz perks
- We invest in your professional growth & development
Company HQ
NoHo, New York, NY
Leadership
Richard Gottehrer
(Founder & Chief Creative Officer)An original founder of the company back in 1997.
Salary benchmarks
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