Demand Generation Marketing Specialist, Newsela
$68-76k
+ Stock options
Online platform for education content
Be an early applicant
Online platform for education content
501-1000 employees
Be an early applicant
$68-76k
+ Stock options
501-1000 employees
Company mission
Newsela's mission is to provide meaningful classroom learning for every student.
Role
Who you are
- You are passionate about demand generation marketing and love working collaboratively to bring the best version of a program to life
- You love data and want to dig into campaign performance and follow your leads through the funnel into closed-won opportunities
- You love working in a fast-paced, high-output setting, while also finding opportunities to scale for broader impact and efficiency
- You are looking for an opportunity to build on your repertoire of marketing skills by coordinating across channels like direct mail, email, paid media, virtual events, thought leadership, and more
- You are curious and have a desire to learn
- You have 1+ years of B2B demand generation experience in a SaaS environment
- You have strong writing skills and experience creating content for emails, ads, webpages, and other marketing collateral built for conversion
- You are extremely data-driven and committed to experimenting to improve and optimize programs for success
- You have experience working closely with Marketing cross-functional teams Sales to get things done
- You have strong project management and entrepreneurial skills to work independently on complex projects
- You are meticulously organized with an ability to work and demonstrate grace under pressure
- You are comfortable with ambiguity and can move forward in this environment
- You love problem solving and thrive in organizing and executing on demand programs and enabling sales teams with the resources and communication needed to be successful
What the job involves
- Newsela is looking to hire a Demand Generation Marketing Specialist to execute and optimize our campaigns
- This role will report to the Manager, Demand Programs and will partner closely with our Content, Product Marketing, Marketing Operations and Sales teams
- As Newsela’s Demand Generation Marketing Specialist, you are ready to dive in and execute integrated national demand programs that generate qualified leads and opportunities within our target audience
- Drive impact by helping to achieve demand generation goals by executing campaigns that will drive leads, MQLs, and pipeline
- Project manage and execute webinar, direct mail, and email campaigns campaigns end-to-end to generate pipeline and accelerate opportunities
- Measure campaign performance and generate data-driven insights to improve future campaign performance
- Run data-informed experiments to uplevel our campaigns
- Partner with Sales and SDRs on campaigns to maximize their impact
Our take
While textbooks have been standard issue in classrooms for centuries, digital instructional materials are steadily becoming more prevalent. Newsela offers a learning platform that curates and rewrites news articles, historical speeches, and scientific papers to help accelerate learning.
The platform is available in both English and Spanish and includes quizzes, exercises, and writing prompts to help engage students at any level. More than 3.3 million teachers and 40 million K-12 students use the platform, which has proved extremely popular so far.
In 2021, Newsela reached unicorn status, joining EdTech competitors such as Quizlet and ApplyBoard. In 2022, research into the company's efficacy found that Newsela was 70% more effective at promoting reading skill maintenance and growth compared to an average summer reading program - demonstrating the value it brings to the space.
With its success so far, and a massive amount of funding at its back, Newsela is well placed to continue its expansion in the US market. Having recently focussed on updating and improving the platform, it now appears to be pursuing growth as it bolsters its leadership team and works to bring its operations to the "next level".
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
Feb 2021
$100m
SERIES D
Mar 2019
$50m
SERIES C
Total funding: $172.2m
Company benefits
- Learning budget
- Commuter benefits
- Paternal leave
- Pet insurance
- Wellness discounts and resources
- Work from home opportunities
- Health insurance
- Unlimited time off
Company HQ
Theater District, New York, NY
Articles
Leadership
Dan Cogan-Drew
(Chief Academic Officer)A qualified teacher with extensive, varied experience since 1994. Recent roles include experience as Director of Programs at EDUCATION CONNECTION and Director of Digital Learning at Achievement First Public Charter Schools.
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