Director of Product Marketing, Culture Amp
Solutions
$210-235k
+ Equity
Employee platform for staff surveying and analytics
Be an early applicant
Employee platform for staff surveying and analytics
501-1000 employees
Be an early applicant
$210-235k
+ Equity
501-1000 employees
Company mission
Culture Amp's mission is to build a better world of work by making the power of people analytics accessible to everyone.
Role
Who you are
- 8+ years of B2B marketing experience, with at least 3+ years in a product or solutions marketing leadership role focused on developing sales narratives for enterprise buyers
- Proven ability to distill complex product capabilities and competitive insights into integrated solution stories that resonate across audiences and drive sales outcomes
- Deep knowledge of consultative selling methodologies and experience enabling sales teams with solution-centered, competitively informed resources
- Experience in managing competitive intelligence, including gathering, synthesizing, and communicating actionable competitive insights
- Exceptional communication, storytelling, and influence skills, with experience developing and delivering narrative-driven sales materials
- Strong analytical skills with expertise in market, customer, and competitor research approaches that inform solution messaging and story development
- Track record of effective collaboration with cross-functional teams, especially sales, product, customer success, and competitive intelligence
- We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!
Desirable
- Bachelor’s degree in marketing, business, communications, or related field (MBA or equivalent preferred)
- Extensive domain experience in HR tech, employee experience, or related B2B solutions categories
- Track record of creating transformative solution narratives and competitive positioning that drive new market penetration and product adoption
- Experience launching outcome-focused, story-led campaigns in fast-paced environments
- Ability to mentor teams in narrative development, consultative sales enablement, and competitive market analysis
What the job involves
- The Director of Solutions Product Marketing will lead the team developing integrated sales narratives, solution-focused go-to-market strategies, and competitive intelligence.
- This leader will champion the articulation of how Culture Amp’s products and services solve critical business challenges for key customer segments, empowering sales teams with consultative, value-based conversations and enabling revenue growth in target markets
- The ideal candidate will know how to mine customer insight, craft compelling stories, and move easily between the worlds of sales, marketing and product.
- With a robust product roadmap underpinned by market-leading people science and AI, this person will be the tip of the spear to help drive the next stage of Culture Amp’s growth
- Collaborate with sales, product marketing, and customer success to gain a deep understanding of customer challenges and competitive landscapes. Translate these insights into impactful solution positioning and sales enablement resources
- Develop powerful, story-driven sales narratives and messaging frameworks that communicate the business impact of Culture Amp’s solutions to diverse buyer personas, industries and segments
- Manage competitive intelligence efforts to monitor, analyze, and report on competitor activity, market shifts, and emerging trends; translate insights into actionable recommendations for narrative and positioning
- Own creation of sales enablement resources, including solution playbooks, objection-handling guides, competitive battlecards, industry-specific presentations, and narrative-driven product briefs
- Collaborate with demand generation, content, communications, and AR teams to launch multi-channel campaigns anchored in persuasive solution narratives and business outcomes
- Conduct ongoing market, customer, and competitor research to refine solution offerings, identify emerging customer challenges, and guide narrative development
- Track and report key performance indicators tied to solutions marketing effectiveness, including win rate, sales engagement, pipeline impact, solution adoption, and market penetration
- Lead, mentor, and grow a high-performing solutions Product marketing team with a focus on strategic storytelling, cross-functional collaboration, and market intelligence expertise
Our take
The so-called ‘Great Resignation’ has highlighted what top companies have understood for years - that perhaps even more important than technology or branding, a company’s most valuable asset is its people. Culture Amp is an HR tech startup helping companies protect and enhance that value.
From its start as a survey platform, Culture Amp has grown to encompass analytics for managers, like turnover prediction and team goal tracking. It also has a sizable online community where users can connect and book workshops, including ones run by diversity, equity and inclusion experts.
The main way Culture Amp differentiates is its team of “People Scientists,” or organizational and behavioral psychologists who design surveys, work in its product team as analysts and serve as consultants for clients. Combining this with proprietary data derived from its wide pool of clients, the company can offer an exceptional service.
Culture Amp’s unrivaled data set and unique insights have made major impacts inside boardrooms globally. As the nature of the workplace is fundamentally changing post-pandemic, Culture Amp will hope that it can leverage its reputation to help even more customers navigate uncertain times.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2021
$100m
SERIES F
Sep 2019
$77.8m
SERIES E
Total funding: $275.1m
Company benefits
- MacBooks for you to do your best work
- Share Options - it’s important to us that everyone is an owner and can share in our success
- Medical insurance - for you and your family so you can feel safe in these uncertain times
- Excellent parental leave and in work support programme, - for those families to be
- Flexible working schedule - where we can, let’s make work, work for you
- Fun and inclusive digital, and (in the future) in-person events
- Work from home opportunities
Company HQ
London, UK
Leadership
Didier Elzinga
(CEO)Previously Advisor at Centor for 9 years and Non-Executive Director at Tourism Australia for 4 years.
Douglas English
(CTO)Previously Solutions Architect at National Australia Bank for 5 years and Information Specialist at EDS for 1 years.
Rod Hamilton
(Board Member)Previously Principal Consultant at Unico for 4 years and Consultant at Accenture for 4 years.
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