Senior Channel Manager, Virta Health
Direct Mail
$141.9-162.7k
+ Equity and bonus
More information about location
Diabetes reversal & weight loss treatments
Job no longer available
Diabetes reversal & weight loss treatments
501-1000 employees
Job no longer available
$141.9-162.7k
+ Equity and bonus
More information about location
501-1000 employees
Company mission
To reverse metabolic disease in one billion people
Role
Who you are
- Proven owner of a marketing channel from strategy to execution. You’ve built playbooks, run experiments, and operationalized winners into repeatable sequences
- Experience with direct-mail + cross-channel optimization experience. You’ve run DM A/B tests, authored rollout checklists, and translated creative learnings into sequencing that scales
- Strong experimentation discipline & taxonomy ownership. You can design A/B methodology, maintain the creative taxonomy, and ensure test results feed a living “best-of” library
- Cross-functional influencer with data-first instincts. You are comfortable partnering with Ops, AAA, CS/Implementation, and Product to QA inputs, translate data into decisions, and unblock launches
- Experience translating marketing tests into financial impact and forecasting
- You put people first and take care of yourself, your peers, and our patients equally
- You have a strong sense of ownership and take initiative while empowering others to do the same
- You prioritize positive impact over busy work
- You have no ego and understand that everyone has something to bring to the table regardless of experience
- You appreciate transparency and promote trust and empowerment through open access of information
- You are evidence-based and prioritize data and science over seniority or dogma
- You take risks and rapidly iterate
What the job involves
- This role owns its continued scalability, efficiency, and innovation
- We’re looking for a senior operator to lead and evolve this engine
- As our highest-impact acquisition channel, direct mail has visibility into executive planning and forecasting - and plays a central role in how we scale personalization across large employer and health plan populations while expanding into new conditions and audiences
- As Channel Manager, you will:
- Own the full P&L of the direct mail channel
- Lead experimentation strategy and financial forecasting
- Scale high-performing creative across diverse member populations
- Improve efficiency through automation, vendor strategy, and smarter segmentation
- Your work will ensure Virta’s mail campaigns reach members predictably, efficiently, and with measurable impact. This is a senior individual contributor role with meaningful cross-functional influence
- You'll own and scale a multi-million dollar direct mail program as a primary driver of applications and enrollments
- Translate testing into financial impact, forecasting performance and influencing quarterly growth targets
- Build and operationalize a repeatable experimentation engine (creative, segmentation, timing, format)
- Improve channel efficiency through automation, vendor strategy, and reduced manual workflows
- Expand our creative and personalization playbook to increase response rates across client segments
- Within 90 days you will:
- Own mail performance reporting and forecasting
- Launch at least one high-impact experiment with clear financial readout
- Identify 2–3 automation or workflow improvements to increase velocity
- Present a forward-looking optimization roadmap to Growth leadership
Our take
Much of the care for type 2 diabetes has been based on control and prevention, rather than a direct reversal of the issue. Virta Health is changing that, providing patients with personalized treatment plans, virtual monitoring and patient care.
Instead of depending upon medication, which often needs to be increased over time, the company is tackling the problem at its root and taking a fundamentally different approach that is better for the patient, and more economical for insurers. Among enrolled patients in its clinical trial at one year, 60% achieved diabetes reversal.
While other platforms serve similar markets, the large number of prediabetic and diabetic Americans presents a significant opportunity for growth. The company is well-funded and continues to expand the reach of its telehealth-powered diabetes reversal treatment - positioning itself for widespread adoption as it addressies this critical healthcare challenge.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Apr 2021
$133m
SERIES E
Dec 2020
$65m
SERIES D
Total funding: $373m
Company benefits
- Remote-first work environment with ability to work from home
- Flexible work hours & time off policy
- Virta pays 99% of all employee health insurance premiums, and 75% for all dependents
- Up to 16 weeks paid parental leave
- Enroll in the Virta treatment for free and give a discount to friends and family
- Internet, home office, learning & development stipends
- Employee Resource Groups like Parents of Virta, Ladies of Virta, and Virtans for DEI
- 401K and ROTH contribution opportunities
Company HQ
Civic Center, Denver, CO
Leadership
Sami Inkinen
(CEO & Co-Founder)Worked on Microsoft’s strategy team for MS Office, and as a consultant for McKinsey & Company. Co-founder of online real estate marketplace Trulia, serving as its COO until its IPO and eventual sale to Zillow Group.
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