Director of Public Relations, Allbirds
Social Media & Partnerships
$179-200k
Environmentally friendly footwear
Posted today
Environmentally friendly footwear
501-1000 employees
Posted today
$179-200k
501-1000 employees
Company mission
Their mission is to prove that comfort, good design, and sustainability don’t have to be mutually exclusive.
Role
Who you are
- 10+ years of experience in social media, public relations, or communications roles, ideally within a consumer-facing brand
- BA/BS in marketing, communications
- Deep understanding of how to drive earned and organic brand love through storytelling
- A keen sense of cultural trends, internet behavior, and media cycles
- Strong existing relationships with key editors, journalists, influencers, and/or creators
- Proven experience managing photo/video shoots and guiding creative content production
- Exceptional writing and verbal communication skills, with an instinct for sharp, clear, and resonant brand language
- Strong analytical mindset and familiarity with social and PR measurement tools (e.g., Sprout Social, Cision, Meltwater)
- A collaborative spirit with the ability to lead cross-functional initiatives with clarity and energy
- Art direction experience and fluency in content aesthetics
- Knowledge of Adobe Creative Suite and social media content tools
- Social copywriting finesse and editorial judgment
- Experience navigating high-pressure communications moments or issues response
What the job involves
- Reports to: Chief Marketing Officer | San Francisco CA
- The Director II, Pr, Social Media and Partnerships will bring Allbirds’ stories to life across owned and earned media, helping us deeply connect with our customers and fans around the world
- This role owns the development and execution of Allbirds’ global organic social strategy and public relations efforts, ensuring our brand voice is compelling and consistent wherever we show up
- You’ll lead a team of functional experts while partnering with brand creatives, influencers, media, agencies and global teams to amplify our presence and protect our reputation across channels
- Own and evolve Allbirds’ organic social media strategy across all active platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) to drive improved growth and engagement
- Translate the Allbirds voice for social and produce engaging photo, video, and written content for various social channels
- Lead the creation and execution of weekly and monthly social calendars that are innovative, brand-aligned, and culture-forward
- Manage in-house and on-location photo and video shoots for social content
- Collaborate with internal creative teams (art directors, designers, writers), brand managers and external agencies to develop and execute social-first storytelling both as bespoke content and integrated campaign elements
- Analyze and distribute reports on social performance to internal teams; make regular recommendations based on insights
- Lead the global PR strategy to elevate brand awareness, drive storytelling, and protect brand equity
- Cultivate and maintain strong relationships with fashion, lifestyle, sustainability, and business media across key global markets
- Proactively pitch brand and product stories, key executives, and company milestones to targeted press outlets
- Develop messaging frameworks and talking points in partnership with internal stakeholders and external agency partner to amplify business and product priorities
- Partner with external PR agency to align on goals, measure impact, and ensure consistency in messaging
- Support issues management, media training, and crisis response as needed
- Build and nurture relationships with key digital influencers, tastemakers, and content creators globally
- Lead style- and story-driven influencer activations that align with social and PR goals
- Partner with the Brand team, external brand agencies and internal creative teams to ensure cohesion across organic and paid creator campaigns
- Identify compelling brands, people and moments to amplify Allbirds core values, build interest and desire for the brand and expose the brand to new and broad reaching audiences
- Cultivate partnerships with brands, people and organizations that create brand value through owned, earned or paid partnerships
Our take
Allbirds manufactures eco-friendly wool shoes. They are dedicated to making the most sustainable footwear possible using premium natural materials, designed for the to and fro of everyday life.
The company's commitment to making better shoes in a better way is fuelled by a belief that the shoe industry needs to focus less on flash and more on thoughtfulness. Allbirds have funding from leading venture capitalists in consumer products, which is unusual for a footwear company, and gives them the fire power to make bold bets in a crowded market.
Allbirds started as a direct-to-consumer online retailer but has since expanded to brick-and-mortar - in 2023 opening a pop-up shop in London's Selfridges department store. It follows the blueprint set by successful consumer companies like Warby Parker, who similarly disrupted the eyewear market.
Freddie
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Sep 2020
$100m
SERIES E
Dec 2019
$25m
SERIES D
Total funding: $202.5m
Company benefits
- Competitive salary + equity
- Medical/Dental/Vision insurance
- One Medical Membership
- Mental Health and Financial Wellness Benefits
- 401k employer match
- Hybrid work schedule
- Paid parental leave
- Cell Phone and Wellness Stipend
- 50% Discount on Allbirds Products
- Unlimited PTO
- Employee Stock Purchase Program
Company HQ
Jackson Square, San Francisco, CA
Leadership
Joseph Zwillinger
(Co-CEO)Previously worked as a Consultant at Deloitte and as an Analyst at Goldman Sachs.
Tim Brown
(Co-Founder)Earned a BS in Design from the University of Cincinnati before playing professional soccer, followed by a Master’s in Management from the London School of Economics.
Benny Joseph
(CTO)Formerly worked as a Director of Engineering. They are a Co-Founder & Managing Director of V1.VC.
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