Director, Institutional Marketing Strategist, Prometheum
$185-225k
+ Stock options with 4 year vesting
Market ecosystem for digital asset securities
Job no longer available
Market ecosystem for digital asset securities
21-100 employees
Job no longer available
$185-225k
+ Stock options with 4 year vesting
21-100 employees
Company mission
To provide market access for investors of all types to digital asset securities through our SEC-registered broker dealers, Prometheum Capital and Prometheum ATS.
Role
Who you are
- We are seeking a highly skilled and experienced Marketing Strategist focused on institutions to join our team
- Bachelor's degree in Marketing, Business, or related field. Master's degree preferred
- Proven experience as a Marketing Strategist or similar role, with a track record of developing and executing successful marketing campaigns
- At least 7 years of experience working with the financial services or FinTech industry
- Strong understanding of the U.S. financial markets
- Experience marketing crypto, digital asset, or blockchain products and services
- Proficiency in data analytics tools such as Amplitude, with the ability to analyze and interpret marketing data to drive decision-making
- Experience with customer engagement and email marketing platforms such as Braze or Sendgrid
- Strong writing skills with experience in crafting engaging copy for marketing materials
- Regulated environment experience required. FINRA, SEC
- Excellent communication, collaboration, and project management skills
- Creative thinker with a strategic mindset and a passion for driving results
- Experience with Hubspot, Ad Buy and SEO
What the job involves
- As a Marketing Strategist at Prometheum, you will play a crucial role in shaping and executing our institutional marketing strategies to drive growth and achieve our business objectives
- Develop and implement comprehensive marketing strategies aligned with company goals and target audience
- Utilize data analytics tools such as Amplitude to analyze and interpret marketing data, derive actionable insights, and optimize campaign performance
- Oversee institutional customer engagement initiatives, including email marketing campaigns, utilizing a platform (ex: Braze, Sendgrid, etc) to drive customer acquisition, retention, and loyalty
- Collaborate with cross-functional teams to ensure alignment of marketing efforts with product development, sales, and other key areas
- Stay updated on industry trends and competitive landscape to identify opportunities for innovation and improvement
- Work with the Head of Business Development and Head of Communications to identify strategic opportunities with potential clients, and create content for marketing collateral including presentation decks, flyers, booklets, and more
- Collaborate with Senior Brand Designer to create compelling copy for various marketing materials, including emails, landing pages, advertisements, and social media posts
- Brainstorm on a variety of marketing campaigns and provide feedback on designs and copy
- Oversee conferences and speaking engagements to further our institutional awareness
- Ability to create and review content for the website, social media, and other external messaging
- Engage with regulatory and compliance departments to ensure messaging meets all internal guidelines and regulatory/legal requirements
Our take
Digital assets are becoming a key playart of the financial market, with products like stocks and bonds now being issues and transferred on blockchain technology. As this market grows, there's a newed for a new platform that blends traditional finance with digital assets, and Prometheum is stepping in to fill that gap.
Prometheum offers a secure, regulated platform for trading and storing digital asset securities. Its SEC-registered services ensure institutions can safely manage digital assets like Ethereum, while complying with federal laws, bridging the traditional finance world with the emerging digital asset space.
In an exciting move, the company recently raised substantial funding, which will help it continue expanding its offerings in 2025. With its future thinking services and strong financial backing, the company is sure set for growth and is ready to help shape the future of digital asset markets.
Freddie
Company Specialist at Welcome to the Jungle
Insights
32% employee growth in 12 months
Company
Company benefits
- Health, dental, vision, disability, and life insurance
- 401k plan
- Competitive vacation time
- Time off for observed federal holidays
- Paid sick days
- Stock options
Company HQ
Financial District, New York, NY
Leadership
Benjamin Kaplan
(Co-Founder & Co-CEO)Previously a Partner at Gusrae Kaplan Nussbaum PLLC, a legal services provider for financial services-based clientele, and a Director at Mystro, an automation and aggregation app.
Aaron Kaplan
(Co-FOunder & Co-CEO)Previous a Partner at legal services provider Gusrae Kaplan Nussbaum PLLC. Founded and co-founded fintech startups Coincross, EquityArcade, and Deckbound.
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