Senior Director of Product Growth, Kraken
$195-323k
+ Equity + Bonus
Cryptocurrency exchange
Open for applications
Cryptocurrency exchange
501-1000 employees
Open for applications
$195-323k
+ Equity + Bonus
501-1000 employees
Company mission
To accelerate the adoption of cryptocurrency so that you and the rest of the world can achieve financial freedom and inclusion.
Role
Who you are
- 10+ years in product leadership, with significant time owning product growth, PLG, or lifecycle—ideally at a top-tier tech or fintech company (e.g., Revolut, Robinhood, Coinbase, etc.)
- Expertise in data and experimentation—you think in funnels, cohorts, loops, and LTV/CAC. You’re fluent in setting goals, reading dashboards, and driving impact through iteration
- Experience leading rewards, loyalty, and gamification-style mechanics that drive retention and increase user lifetime value
- Demonstrated success in building and scaling high-performing, cross-functional teams globally
- Strong communication and executive presence—you can influence at every level and rally diverse stakeholders
- Proven ability to lead 0→1 product launches and scale mature products with equal energy and clarity
- Passion for crypto, financial freedom, and building at the edge of innovation
What the job involves
- Kraken is seeking a bold and deeply analytical Senior Director of Product Growth to lead our Product-Led Growth (PLG) strategy and execution across the entire user journey—from onboarding and activation to habit formation, rewards/loyalty, and long-term retention
- You will be the driving force behind Kraken’s growth loops and user lifecycle optimization, delivering both velocity and depth in experimentation and impact
- You’ll lead a global, cross-functional team across product, engineering, design, data, and marketing to drive exponential traction for both 0→1 products and 1→N scale products. You’ll also lead our Growth Design team and forge strong partnerships with core product leaders
- Own and drive Kraken’s end-to-end Product-Led Growth (PLG) strategy across onboarding, activation, engagement, rewards, habit formation, retention, and monetization
- Architect scalable growth systems—from first-touch onboarding flows to long-term loyalty mechanics—that move key business metrics and user behavior
- Build, scale, and lead a high-performing global growth team of PMs, engineers, designers (including Growth Design), analysts, and more
- Be a deeply data-driven operator: define metrics, set targets, run robust A/B experiments, and make sharp, informed tradeoffs
- Lead growth for both early-stage products (0→1) and scale existing experiences (1→N), ensuring traction across the product portfolio
- Collaborate with core product leaders, engineering, data science, marketing, and brand to align growth initiatives with broader company objectives
- Mentor and inspire the team with strategic clarity, executional excellence, and leadership gravitas
Our take
Kraken is the world’s largest global bitcoin exchange in euro volume and liquidity. Kraken’s clients also trade USD, CAD, ETH, XRP, LTC and other digital currencies, on a platform consistently rated the best and most secure bitcoin exchange by independent news media.
Kraken was the first bitcoin exchange to have its market data displayed on the Bloomberg Terminal, the first to pass a cryptographically verifiable proof-of-reserves audit, and one of the first exchanges to offer leveraged bitcoin margin trading.
Kraken are one of the top 3 bitcoin exchanges by volume, behind Coinbase and bit-x with an 18% market share. While this is a competitive space to operate in - the volume of crypto being exchanged every day is very high, so there's space for multiple winners.
Kraken have made a number of acquisitions and have strengthened its world-leading position with the launch of new products, features and apps and a 24/7 multi-lingual support line. The company will continue to provide clients with easier and more versatile ways to participate in the crypto ecosystem.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Feb 2019
$100m
SERIES C
Mar 2014
$5m
SERIES A
Total funding: $111.5m
Company benefits
- Work where you want: 90% of Krakenites work remotely, we believe people do their best work wherever they're happiest
- Flexibility and Autonomy: We are highly results-focused vs. time-focused. We want you to work when and how you need to keep you at your most proactive
- We value diversity: Our Team is spread across 60 countries. By joining Kraken you'll be part of a truly multicultural organization that values diversity and inclusion
- A new approach to salary: Kraken prides itself on being at the forefront of crypto innovation, and that means the majority of our workforce has the option to be paid in bitcoin
- Equity Options: Kraken owes its success and growth to its people. That's why we offer nearly all our Krakenites a stake in the company
Company HQ
Financial District, San Francisco, CA
Leadership
Jesse Powell
(Chairman of the Board)Previously co-founded Verge Gallery & Studio Project, Lewt and Internet Ventures & Holdings
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