Creative Lead, Intelligent Change
Salary not provided
Adobe Creative Suite
Figma
Senior and Expert level
Remote from Canada, Europe, UK, US
More information about location
Habit-building & lifestyle change products
Be an early applicant
Habit-building & lifestyle change products
1-20 employees
B2CRetailLifestylePublishingWellbeing
Be an early applicant
Salary not provided
Adobe Creative Suite
Figma
Senior and Expert level
Remote from Canada, Europe, UK, US
More information about location
1-20 employees
B2CRetailLifestylePublishingWellbeing
Company mission
To guide people toward becoming happier, more productive, and wiser versions of themselves - to assist them on a continuous journey of learning that leads them to become a new person.
Role
Who you are
- Design-led: Your foundation is in graphic design, brand design, or art direction, with exceptional visual taste and strong fundamentals in typography, composition, layout, and image-making
- Conceptually strong: You can take an idea beyond an individual asset and think about how it translates into a campaign, launch, product story, or broader creative world
- Hands-on: You're an excellent designer who enjoys making the work as much as shaping the idea behind it
- Product-minded: Physical products, packaging, print, publishing, materials, and tactile brand experiences genuinely interest you
- Multidisciplinary: You care about the entire creative expression of a brand, from design and photography to copy, product, social, and campaigns
- Collaborative: You communicate ideas clearly, give thoughtful creative feedback, and work well with people across different disciplines
- Curious: Your references extend beyond your immediate category, and you're constantly paying attention to design, fashion, publishing, photography, interiors, culture, and emerging creative work
- Ambitious: You're ready for greater creative ownership and excited by the opportunity to grow into a multidisciplinary creative leader
- Values-aligned: You have a genuine interest in mindfulness, personal growth, psychology, wellness, or intentional living
- Portfolio required. Applications without a portfolio will not be considered
- 5+ years of experience in graphic design, brand design, art direction, or a related creative discipline
- Experience working directly brand-side, or within an agency or studio in a branding capacity
- Experience with lifestyle, consumer, wellness, beauty, fashion, publishing, or product-led brands strongly preferred
- Exceptional graphic design skills, particularly typography, composition, layout, and visual systems
- Experience developing creative concepts for campaigns, product launches, or broader brand initiatives
- Direct experience art directing photography and video productions, including pre-production and on-set execution
- Experience designing physical products, packaging, print, publishing, or editorial work
- Experience designing across social, digital, ecommerce, email, and broader brand channels
- Experience briefing and directing photographers, videographers, stylists, freelancers, and other creative partners
- Strong proficiency in Adobe Creative Suite and Figma
- Proficiency using AI tools such as Claude, Midjourney, and other emerging creative platforms
- Strong written, verbal, and presentation skills
What the job involves
- We're looking for a design-led Creative Lead to help shape the next chapter of Intelligent Change
- This role is designed for an exceptional Senior Designer, Art Director, or Design Lead who is ready for broader creative ownership. You have a strong foundation in design and visual craft, but you're ready to expand beyond your own design output. You want to shape the idea, direct the execution, and influence how an entire brand shows up in the world
- You will lead creative across brand, campaigns, social, product, packaging, photography, and launches, working closely with the Founder and leaders across Product and Marketing
- You will also help guide our wider creative ecosystem, including external designers, photographers, videographers, and freelance creative partners
- For the right person, this is an opportunity to make the leap from exceptional creative practitioner to multidisciplinary creative leader
- Help shape and evolve the creative expression of Intelligent Change across brand, product, campaigns, social, and content
- Develop creative concepts for product launches, campaigns, collaborations, and seasonal moments
- Design key creative across digital, social, email, ecommerce, campaigns, retail, and other brand touchpoints
- Art direct photography and video, from concepts, references, and shot lists through on-set execution and final selects
- Partner with Product Development to concept and design new products, packaging, and printed materials
- Work closely with our Senior Editor to bring visual and verbal ideas together across the brand
- Brief and direct freelance designers, photographers, videographers, stylists, and other creative partners
- Review creative work and provide clear, thoughtful feedback that maintains a high bar for quality and consistency
- Bring fresh references, ideas, and creative thinking from design, fashion, publishing, culture, and beyond
- Use AI and emerging creative tools thoughtfully across research, ideation, visualization, and execution
- Design has always been at the heart of Intelligent Change
- Our products become part of people's homes, routines, and daily rituals. They are gifted, shared, and used for years
- Every creative decision shapes how people experience our brand
- As Creative Lead, you'll have the opportunity to influence much more than individual design projects. You'll help shape the products we make, the campaigns we create, the stories we tell, and how Intelligent Change shows up in the world
- For the right person, this is a rare opportunity to take everything you've learned as a designer or art director and apply it across the broader creative experience of a global brand
Our take
Intelligent Change is a lifestyle business that produces items to encourage positive lifestyle changes through smart, habit-building design. This taps into the growing lifestyle and personal productivity market.
The company's designs have been well-received, and it has sold over a million products. It is also supported by influential figures such as Tim Ferriss, Emma Watson and Camila Mendes.
Sold in youth-focused outlets like Urban Outfitters, Intelligent Change's main competition is from other designers imitating its style. But, if it continues to cultivate a differentiated brand, the company has every opportunity for further success.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Weekly optional remote Fridays
- Great opportunities for learning and career development through coaching
Company HQ
Kensington, London, UK
Leadership
Alex Ikonn
(Founder & CEO)Previously co-founded Luxy Hair, which they grew to 250,000 customers and sold to Beauty Industry Group in 2018.
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