Senior Marketing Manager, Sunroom Rentals

• Minimum of 5 years of experience in B2B marketing
• Experience at a SaaS growth company
• A major plus is a willingness to work in an office in central Austin, Texas, a few days a week
• You’re technical and like using the latest in marketing technology
• We currently use Hubspot, Customer.io, Metabase, and many other new technologies

Desirable

• We’ve already proven several marketing channels, and this role will focus on scaling these successes while testing and optimizing new ones
• As the Senior Marketing Manager, your primary responsibility will be to generate marketing-qualified leads (MQLs) that fuel the sales pipeline
• As owners of property management real estate businesses, you’ll do B2B marketing in the SMB market
• Your work will directly and meaningfully impact the company’s growth trajectory
• This is a hands-on role in a small, fast-paced team environment
• You’ll work closely with the co-founder, Director of Sales, and Junior Marketing Manager while collaborating with a dedicated sales team of two sales executives and several business development representatives (BDRs)
• While you’ll work across a small team, expect to be doing hands-on work and not necessarily building a significant team from day one
• Lead Generation and Campaign Optimization: Develop, test, and refine marketing strategies to source high-quality B2B leads, focusing on scaling demand generation
• Content Creation: Craft compelling case studies, customer interviews, and thought leadership pieces that enhance the brand’s reputation and support the sales team
• Sales Partnership: Collaborate closely with sales to ensure alignment on MQL criteria and the delivery of quality leads
• Event Planning: Organize and attend key industry conferences to drive visibility and generate leads
• Funnel Optimization: Monitor and optimize conversion rates across the customer acquisition funnel to improve efficiency and reduce customer acquisition costs. CAC and LTV understanding is a must