Product Marketing Manager, Synack
$80-110k
Salary dependent on location
Security testing platform
Be an early applicant
Security testing platform
201-500 employees
Be an early applicant
$80-110k
Salary dependent on location
201-500 employees
Company mission
To create technology that unleashes the best cybersecurity talent to secure our digital world.
Role
Who you are
- We are looking for a talented, creative, business-minded, and tech-savvy product marketer to help take us to the next level of growth
- Attention to detail, an analytical mind, and an eye for quality, along with the ability to grasp and translate technical capabilities into valuable customer benefits, is crucial
- Bachelor’s degree; MBA is a plus
- 3+ years of B2B product marketing experience
- Expertise at understanding customers and their needs and developing crisp content that resonates with target audiences
- An analytical mindset with the ability to understand and simplify complex concepts
- Strong leadership skills that encourage teams to align to drive maximum market impact
- Stellar interpersonal and writing skills with a high attention to detail
- Cross-functional collaboration skills, with the ability to build consensus and drive alignment across different groups
- Highly creative energy with a drive for innovation
- A passion to be great at what you do and enjoy doing it
What the job involves
- You will own the positioning, messaging, and go-to-market strategy of your product portfolio, digging deeply into our research and development (R&D), products and markets to build winning strategies and create marketing programs that drive demand
- In your role as a Synack Product Marketing Manager, you will become the expert in understanding our buyer personas, what they value, the challenges they face, and how they buy
- You will collaborate closely with Product, Engineering, Finance, Sales and other Marketing teams in support of Synack’s growth
- You will be responsible for leading the strategy, positioning, go-to-market, and voice for your product. This includes:
- Product Positioning--Lead cross-functional conversations to define positioning and messaging that differentiates Synack’s capabilities and products in the security industry
- Go-to-Market Leadership--Lead the pricing, packaging, and go-to-market programs to launch, build, and grow Synack product adoption in the marketplace. Manage the cross-functional implementation of the strategy
- Marketing Campaigns & Ownership--Set the campaign strategy for Synack products and key markets; identify the key messages for customer segments and build compelling content with which to build Synack’s brand, educate the market, and generate leads
- Market Context--Track market news, trade shows, and competitive intelligence to be the expert in your market. Research, analyze, and summarize market requirements to inform product requirements
- Data Analysis–Dig into product data with Customer Success, Sales Ops, Finance and other teams to understand product adoption and revenue growth opportunities
- Customer Advocacy–Work with customers to understand pain points related to the product and advocate for new features and solutions
- Content Development--Work with Corporate Communications to write and create marketing material such as data sheets, presentations, videos and more
- Sales Enablement--Develop sales tools that support our selling process and communicate the value proposition of our portfolio to the team. Train and prepare the Sales team to leverage customer opportunities
Our take
As the cyberthreat landscape continues to get more complex, there is a need for sophisticated solutions. Fuelled by expertise in countering kinetic and cyber threats, Synak was founded to deliver on-demand security testing to meet this need.
Synack fosters an ecosystem where world-class security researchers collaborate to provide continuous penetration testing and vulnerability management. This allows the company not only to supply actionable results but also to cultivate a community-based approach to knowledge sharing.
In 2022, Synack was integrated into Microsoft Intelligence. This allowed it to bolster its innovation through collaboration with Microsoft's vast resources and expertise. As a result, Synack has fortified its position at the forefront of cutting-edge security solutions, and continues to launch new capabilities to address the evolving challenges of cybersecurity.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 5 rounds)
May 2020
$52m
SERIES D
Apr 2017
$21.3m
SERIES C
Total funding: $107.3m
Company benefits
- Ample Holidays and Time Off: Depending on where you are in the world, we offer the best and most accommodating time off policies, bar none. We believe in working hard to play hard
- Paid Parental Leave: Proud parent-to-be? We are thrilled for you and recognize this is a time you don't want to miss. Synack provides team members with a generous paid parental leave policy
- 100% Covered Health Plan Benefit: Our people are our greatest asset, and that's why we invest in high-quality healthcare coverage for our employees with comprehensive medical, dental and vision benefits in the U.S.
Company values
- Solving Big Problems: We love tough challenges and are always reaching for ambitious goals. We tackle them with innovative ideas, tenacity and by empowering our teams to solve big problems
- Passion for our Mission and Customers: We love helping to protect our customers by bringing deep expertise, experience and thoughtful partnerships
- Strive for Excellence: We have exceptionally high standards, are outcome driven and never stop focusing on improvements
- We are a Team: We believe that respect and trust of each other’s unique experiences are the foundations of great teams and we foster accessibility, openness and transparency
Company HQ
Redwood Shores, Redwood City, CA
Articles
Leadership
Jay Kaplan
(Co-Founder & CEO)Graduated from the George Washington University with an MS in Engineering Management. Previously worked as a Computer Scientist at the Defense Information Systems Agency and as a Senior CNO Analyst at the National Security Agency.
Mark K.
(Co-Founder & CTO)Graduated from Auburn University with a Ph.D. in Computer Science. Previously worked as an Advisor at CloudKnox Security and as a CNE Analyst at Novetta.
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