Senior Brand Campaign Manager, GitLab
$94.1-201.6k
Salary only applicable to CA, CO, HI, NJ, NY, WA and may vary by other locations
One DevOps platform
Be an early applicant
One DevOps platform
1001+ employees
Be an early applicant
$94.1-201.6k
Salary only applicable to CA, CO, HI, NJ, NY, WA and may vary by other locations
1001+ employees
Company mission
To make it so that everyone can contribute. When everyone can contribute, users become contributors and we greatly increase the rate of innovation.
Role
Who you are
- 7+ years of experience in digital marketing with demonstrated success in B2B brand marketing
- Hands-on experience with media buying and trafficking across channels including direct media purchases, programmatic and social platform management, campaign setup and optimization, budget allocation and pacing, and performance monitoring
- Extensive experience with A/B testing, experiment design, and campaign analysis
- Proficiency working directly in digital marketing platforms and analytics tools (GA, Tableau)
- Experience working in a metrics driven culture to evaluate success
- Proven success working cross-functionally and connecting brand marketing initiatives to demand generation
- Excellent relationship-building skills with internal stakeholders and external vendors
- Passionate about learning the latest industry trends, emerging advertising technologies and best practices in media buying
- Deep empathy for our audience of software development leaders
- Strong project management, organizational, and communication skills
- Impeccable eye for detail
What the job involves
- We are seeking an experienced Brand Campaign Manager to lead GitLab’s always-on brand marketing program
- In this role, you will be instrumental in shaping GitLab’s brand presence and driving meaningful engagement with our target audience
- Working in partnership with teams across the organization, you’ll help build awareness and consideration by creating and activating compelling, memorable content and campaigns
- Oversee always-on brand marketing program focused on building awareness and consideration among key target audiences
- Create and implement comprehensive media strategies to reach and engage new audiences
- Build and activate multi-channel media plans that support the buyer’s journey from awareness to consideration in partnership with the Digital Marketing team
- Develop strategy for amplifying events and launches across digital and out-of-home media
- Foster and maintain strategic relationships with media partners and vendors, including contract negotiation and opportunity assessment
- Deploy and manage marketing campaigns across digital channels, including programmatic, native, paid social, CTV, and out-of-home media
- Drive continuous improvement through regular A/B testing across channels, performance analysis and optimization, and ongoing campaign measurement and reporting
- Work closely with the Demand Generation team to create a seamless handoff from brand-to-demand via sequential messaging and retargeting
- Contribute to GitLab’s transparent culture by maintaining comprehensive documentation in the company handbook
Our take
GitLab is an open-source collaboration platform for developers. It enables teams to build code quickly from anywhere without compromising on security or quality. GitLab already has an estimated 30M+ users from all over the world.
According to a 2021 GitLab report, 60% of developers can release code 2x faster with DevOps platforms that bring teams together and accelerate processes. It stands out by catering to programmers of all experiences. Gitlab's version control system helps streamline the process of creating, maintaining, and deploying code, whoever you are.
GitLab was in the right place to capitalize on the recent trend toward rapid digital transformation and remote working. This trend is expected to continue to grow, and with it, GitLab's popularity. With its successful 2021 IPO and the patronage of major brands such as Nasdaq and Jaguar Land Rover, GitLab is expected to solidify its position as the go-to platform for development teams.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Sep 2019
$268m
SERIES E
Dec 2018
$20m
SERIES D
Total funding: $432.8m
Company benefits
- We offer benefits to manage your health, wealth, and well-being regardless of location
- Flexibility in schedule to be there for life’s important moments
- Equity compensation & Employee Stock Purchase Plan offered
- Generous Paid Time Off
Company values
- Collaboration - We prioritize things that help us work together effectively, such as assuming positive intent, saying “thanks” and “sorry,” and giving timely feedback.
- Results - We operate with a sense of urgency and bias for action, and we do what we promise — to each other, customers, users, and investors.
- Efficiency - From choosing boring solutions to documenting everything and being managers of one, we strive to make fast progress on the right things.
- Diversity, Inclusion, & Belonging - We work to ensure GitLab is a place where people from every background and circumstance feel like they belong and can thrive.
- Iteration - We aim to do the smallest viable and valuable thing, and get it out quickly for feedback.
- Transparency - Everything we do is public by default, from our company handbook to the issue trackers for our product.
Company HQ
Financial District, San Francisco, CA
Articles
Leadership
Sid Sijbrandij
(CEO)Studied Physics at the University of Twente. Interned at P&G and IBM. Was Lead Architect at the Netherlands' Ministry of Justice from 2009 to 2012. Founded app store Comcoaster in 2008, and then co-founded GitLab in 2012.
Diversity, Equity & Inclusion at GitLab
- Diversity, Inclusion, & Belonging is woven into our values and everything we do
- GitLab is home to many dedicated Team Member Resource Groups
- GitLab is a global, multi-cultural organization with team members all over the world
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