Field Marketing Specialist, Bazaarvoice
$65-75k
UGC-based shopper engagement platform
Posted today
UGC-based shopper engagement platform
1001+ employees
Posted today
$65-75k
1001+ employees
Company mission
Bazaarvoice's mission is to build smarter shopper experiences across the entire customer journey.
Role
Who you are
- 1–3 years of experience in B2B marketing, field/event marketing, or campaign coordination—ideally in a SaaS or tech environment
- Strong organizational skills and attention to detail, with the ability to manage multiple tasks, vendors, and deadlines
- A collaborative and proactive mindset with a passion for supporting sales and customer engagement
- Familiarity with marketing automation (e.g., Marketo), CRM tools (e.g., Salesforce), and event tools (Goldcast) is a plus
- A willingness to learn and grow in a fast-paced, matrixed marketing environment
- Excellent written and verbal communication skills
What the job involves
- Bazaarvoice is seeking a Field Marketing Specialist to support the planning and execution of marketing programs that drive awareness, engagement, pipeline, bookings and revenue across North America
- This is an exciting opportunity for a hands-on, detail-oriented, and collaborative B2B marketer who is eager to grow their career and contribute to a high-impact, revenue-focused marketing team
- Reporting to the Head of Field Marketing – North America, you will work closely with field marketing managers, sales, global campaign and content teams, and other marketing functions to execute regional programs and events that align with business goals
- You’ll help localize global campaigns and support regional field efforts across our customer base—from small and mid-sized brands to large enterprise accounts
- Support the planning and execution of field marketing programs, including webinars, virtual and in-person events, roadshows, executive dinners, trade shows, and third-party sponsorships
- Coordinate logistics and operations for field campaigns and events, including venue booking, vendor management, shipping, tech setup, and event follow-up. Inclusive of travel to events (expected 25-40% travel, dependent on the season)
- Collaborate with sales teams (Sales Development Reps, Account Executives, Account Directors) to support execution of account-based marketing (ABM) and vertical-specific campaigns
- Partner with global marketing to localize messaging, content, and campaign tactics to fit the needs of the North America region and its segments
- Assist in creating regional sales enablement materials and follow-up assets to support campaign conversion and pipeline acceleration
- Track and report on campaign performance metrics like attendance, MQLs, source/influenced pipeline, sourced/influenced bookings and revenue using systems like Salesforce and Marketo
- Help maintain field marketing calendars, budgets, and campaign trackers, ensuring alignment with regional priorities and timelines
- Provide logistical support for strategic partner marketing efforts, including joint events or co-branded campaigns
Our take
As more and more consumers turn to peer reviews and ratings to inform their purchasing, businesses seek to incorporate this user-generated content into their marketing efforts. Bazaarvoice enables this authentic customer-powered marketing, turning social media into social commerce for the world's best global brands.
Bazaarvoice allows consumers to create and share ratings, reviews, questions, answers, and stories about products and brands on its clients' websites. It then syndicates that content across the web to reach shoppers wherever they are, boasting a measured positive influence on purchase decisions. On top of this, the company also gathers customer intelligence which it analyses and provides to clients so they can make real-time, informed business decisions.
The company has continued to consolidate its position, for example with the 2021 acquisition of Curalate, as well as more recent acquisitions such as that of creator marketing platform affable.ai. With the trend towards consumer-to-consumer purchase influence still very much underway, the company should find ample opportunity for further growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
-2% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jun 2008
$7.1m
SERIES C
Sep 2007
$8.8m
SERIES B
Total funding: $19.9m
Company benefits
- Dental & Vision plans
- Parental leave policies
- Mentorship with industry leaders
- Wellness programs
- Work from home opportunities
- Health insurance
Company HQ
Stonelake Office Park, Austin, TX
Leadership
Keith Nealon
(CEO, not founder)Advisory Board Member at Axonista. Previously President and General Manager of the Cloud Division at ShoreTel for 2 years, an Advisory Board Member at Smartling for 6 years, and CEO at Vyze for 4 years.
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