Director of Content Strategy, AffiniPay
+ Annual bonuses + Equity
More information about location
Essential tools for professionals
Open for applications
Essential tools for professionals
501-1000 employees
Open for applications
+ Annual bonuses + Equity
More information about location
501-1000 employees
Company mission
To empower people to pursue their passion.
Role
Who you are
- This role calls for a creative storyteller who can elevate content quality, scale production volume, expand into new formats, and collaborate across teams
- 10+ years of experience in content marketing, with a strong record of leading both content strategy and storytelling
- Proven ability to lead teams and create high-impact, customer-centric content that supports the full funnel
- Deep expertise in writing, editing, and messaging across multiple formats and platforms
- Strong background in integrated marketing strategy and campaign planning
- Prior experience in legal tech, accounting tech, fintech, or adjacent industries is required
- Demonstrated ability to use tools like GA4, Tableau, and Salesforce to drive data-informed decisions; working knowledge of CMS and video platforms is beneficial
- Experience using Generative AI tools for content strategy and creation a must
- Ability to travel regularly to Austin, TX or San Diego, CA
- A compelling storyteller with a benefits-focused, customer-first mindset
- A collaborative, cross-functional leader who builds strong partnerships and elevates team potential
- A data-driven strategist who values performance insights as much as creativity
- An empathetic people leader who can coach, mentor, and motivate teams to deliver their best work
What the job involves
- AffiniPay is seeking an experienced and innovative Director of Content Strategy
- This is a pivotal leadership role responsible for building a high-impact, customer-centric content engine aligned to our business goals, brand voice, and solution positioning
- Reporting to the VP of Digital Marketing, you’ll oversee a team of content strategists with the mandate to create content that drives measurable engagement and demand
- You’ll evaluate and optimize our current content performance, build a forward-looking content strategy, and ensure integration across marketing and go-to-market initiatives
- Develop a comprehensive content strategy aligned to audience needs, business goals, and solution positioning
- Establish a planning and optimization cadence to assess content performance, identify opportunities, and evolve alongside the broader marketing strategy
- Stay ahead of content trends, industry best practices, competitive shifts, and emerging technologies
- Lead and develop a team of content strategists through daily guidance, feedback, and growth-focused coaching
- Collaborate with cross-functional teams to develop content that reflects our brand, communicates solution value, and supports strategic business outcomes
- Lead all aspects of content development across formats, including web, email, video, social, and print
- Expand multimedia content offerings, driving development of video, audio, and interactive formats to enhance storytelling across channels
- Champion editorial standards and oversee content calendars, production schedules, and processes to deliver on-time, high-quality content
- Implement SEO/AEO best practices and leverage AI tools to scale content production and deliver personalized experiences
- Monitor performance data and convert insights into strategies that boost awareness, engagement, and conversions
Our take
Many professionals find their time taken up by administrative tasks and operational processes, leaving them fewer hours to focus on the work they love. AffiniPay supplies finance, payments and management software to make these processes swifter and easier, saving users precious time.
The company has a wide range of products including payments and reporting for accountants, legal case management software, and operations assistance for nonprofits. This broad scope allows AffiniPay to serve upwards of 150,000 professionals across legal, accounting, construction, design and association.
Recently, the company secured a significant investment from Genstar Capital that will fuel its next chapter of growth. This includes investing in innovation and the further extension of its suite of solutions.
Steph
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Robust 401(k) plan
- Bonus programs based on performance and tenure
- Fantastic amount of swag and food
- Happy hours, quarterly events, as well as virtual and in-person team building
- Continuing career development and education programs
- Award program with the chance to go on once-in-a-lifetime annual incentive trips
- Frequent company-wide volunteering events to give back to our communities
- Annual charity contribution matching program for the organization of your choice
- Opportunity to share in the success of the company through our employee option program
Company HQ
Davenport Ranch West, Austin, TX
Leadership
Dru Armstrong
(CEO, not founder)Advisor for Women@Austin and Board Member at YPO. Former CEO of Grace Hill, and co-founded and was CEO at Lily Pod.
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