Senior Demand Generation Specialist, FISPAN
$82.2-96.6k
+ Semi-annual bonus plan and equity
ERP banking platform
Be an early applicant
ERP banking platform
101-200 employees
Be an early applicant
$82.2-96.6k
+ Semi-annual bonus plan and equity
101-200 employees
Company mission
FISPAN's mission is to help banks easily connect with their corporate clients.
Role
Who you are
- Experience: 8+ years of Digital Marketing experience, with a focus on B2B technology or SaaS
- Agency Background: Previous experience working in a marketing agency is required (accustomed to fast-paced environments and managing multiple workstreams)
- Education: Bachelor’s degree in Marketing, Business, or a related field
- Tech Stack: Deep expertise in HubSpot (Marketing Hub) and Google Analytics is a must
- Paid Social & Search: Advanced knowledge of LinkedIn Ads, Google Ads, and retargeting workflows
- Media Buying: Specific experience purchasing and managing media is a must (in the Accounting/Fintech industry is a major plus)
- Analytical Mindset: Ability to interpret complex data sets regarding lead velocity and funnel friction and turn them into strategy
- Communication: Strong ability to report results clearly to stakeholders and manage expectations
What the job involves
- FISPAN is seeking a data-driven Senior Demand Generation Specialist to drive our digital growth engine
- In this role, you will bridge the gap between strategy and execution—managing high-impact campaigns across paid media, SEO, and web channels while architecting the pathways that turn visitors into revenue
- You will not just generate leads; you will own the lead velocity strategy, ensuring qualified prospects move through the funnel faster
- We are looking for a marketer with a strong "Agency" background who can juggle multiple stakeholders, manage vendor relationships, and dive deep into HubSpot data to prove ROI
- You'll own the end-to-end management of B2B campaigns across Google Ads, LinkedIn, and niche media placements (e.g., Podcast ads, Industry Newsletters)
- Manage external vendor/agency relationships and media partnerships
- Collaborate with the Content Manager and Designer to produce high-converting ad creative
- Own the technical setup and ongoing optimization of landing pages and self-serve funnels
- Analyze user behavior (heatmaps, drop-off points) and implement A/B tests to increase Visitor-to-Lead conversion rates
- Partner with Marketing Operations to build sophisticated automated workflows in HubSpot
- Implement behavioral lead scoring to identify "ready-to-buy" prospects and prioritize them for Sales
- Track and optimize organic search performance. Adjust keyword strategies and on-page technical SEO to improve rankings for high-intent terms
- Develop and execute strategies designed to shorten the sales cycle
- Design and implement "Fast Track" pathways (e.g., self-serve flows, on-demand demos) allowing high-intent leads to bypass initial friction points
- Monitor and report on critical performance metrics (Lead Velocity Rate, CAC,, Conversion Rates)
- Provide actionable insights to the marketing and leadership team, focusing specifically on efficiency and pipeline acceleration
- Establish clear processes to collaborate efficiently with the wider marketing team
- Manage timelines, assign ownership, and provide clear visibility on project status to internal and external stakeholders
Our take
Small/medium sized businesses (SMBs) have come under heightened operational pressure over recent years. It’s no help that this group has historically been radically underserved by legacy banks, but now the tide is turning: many banking institutions are doubling down on improving the quality and efficiency of their commercial banking solutions, and software company FISPAN is helping them get there.
FISPAN helps companies embed their commercial banking services into the existing ERP or accounting software their customers use to run their business. It’s a great way for banks to outsource the level of innovation required to keep up with commercial client demand - and, therefore, a great way of competing with the more agile neobanks, who are siphoning off legacy banking clients in substantial numbers.
FISPAN’s astute positioning has made its platform increasingly attractive for banks under pressure to keep up with the break-neck pace of change in fintech. It’s taking advantage of it too, with plans to expand to the lucrative European and Asian Pacific banking markets.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-31% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2025
$30m
SERIES B
Sep 2023
$2m
SERIES A
Total funding: $70m
Company benefits
- 4-Week Vacation
- Health & Wellness Coverage
- 100% Parental Leave Top-Up
- Downtown Vancouver Offices & Amenities including fitness centre
- Daily Coffee Runs & Weekly Team Lunches
- MacBook / Apple equipment
Company HQ
Coal Harbour, Vancouver, BC
Leadership
Andrea Zand
(Operations Lead)A Simon Fraser University Graduate, with previous experience as an Operations Manager at Aisco Industrial Supply.
Clayton Weir
(CEO)Previously worked as a Senior Analyst and then Head of Growth at BC Tech. Underwent a Teaching Team entrepreneurship with the University of British Columbia, and spent over 5 years on the board of car-sharing co-operative Modo.
Lisa Shields
(Executive Chair)Held senior software engineering roles at MacDonald Dettwiler and Environmental Criminology Research Inc., before moving on to found and serve as CEO/Director of gig economy global payments company Hyperwallet. They are a committee member for FinPay Canada, and on the Board of Directors for Thinkific.
Valery Novikov
(CTO)Held a number of senior software roles at Netcracker Technology, before moving on to found NV Trading. Alongside work at FISPAN, they work as an Instructor at UBC Sauder School of Business.
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