Brand Marketing Manager, Flo
Pass It On Project, Maternity Cover
+ Employee Share Option Plan
Period tracker app
Job no longer available
Period tracker app
501-1000 employees
Job no longer available
+ Employee Share Option Plan
501-1000 employees
Company mission
To improve the health and wellbeing of every girl and woman worldwide.
Role
Who you are
- 5+ years of marketing experience
- Experience in building brand campaigns for consumer apps, from ideation to execution, also working with creative teams
- Strong understanding of the cultural zeitgeist, female health and well-being brands, market dynamics and core consumer audience. Experience in health or femtech preferred
- Experience working for consumer apps, understanding the importance of marketing to current and new audiences - and building marketing plans that are optimized for an app business
- Experience in working cross-functionally and can mobilise different teams to ensure campaigns are fully integrated and promoted across channels
- Experience in marketing planning and budgeting, tracking campaign performance and optimising for success
Desirable
- Good understanding or experience working for the Indian market
- Experience managing social media, brand partnerships and influencer campaigns
- Being able to work independently with minimal guidance
- Go-getter attitude, self-motivated, optimist
- Strong attention to detail and organised
- Strong written and oral communication skills
- Bachelor’s Degree in an academic or business specialty
What the job involves
- We are looking for an ambitious, purpose-driven, results-driven Brand Marketing Manager to join the Brand Marketing team as mat cover on a fixed term contract of up to 11 months
- In addition to helping us build an iconic brand, you will help us support our Prosocial Initiative (Pass it on project), a global program that focuses on improving health literacy in communities most in need
- Lead Flo’s Pass it On Project giving our subscription for free in 66+ countries with 14M gifts activated as of today and a significant impact on health literacy rates in countries like India and Indonesia
- Own the campaign strategy, goals and KPIs, and the project’s marketing calendar and drive the development of campaign planning and execution
- Work closely with cross-functional teams, including medical & science, product, and creative, to drive forward campaign goals, promoting value to the beneficiary and non-beneficiary countries
- Use Pass It On Project as a vehicle to develop our presence in India with a local country manager
- Develop strategies that create virality and WOM that help to drive awareness about the program in India
- Work closely with our Comms and partnership team to work out opportunities that help amplify our voice and efforts in these markets
- Work closely with our Influencer team to build our influencer and ambassador network in these markets
- Work closely with Consumer Insights and Analytics, to set up our channel and campaign measurement framework to ensure that campaigns and initiatives have clear objectives and KPIs
- Launch local market surveys where needed to get a better understanding of general awareness around female health and period trackers
Salary benchmarks
Our take
Flo is an AI powered period tracking app that allows users to access health insights relating to their cycle by inputting experienced symptoms and cycle dates. AI is leveraged to improve the personalised predictions of upcoming symptoms or periods, allowing the platform to help predict irregular periods or highlight fertile periods in your cycle. They state that the app can also flag when symptoms might need medical attention.
What sets Flo apart from its competitors (Clue, Ovia, Glow) is its ability to change from a period tracker to a fertility tracker, and it can even offer valuable insights postpartum. The app is the number 1 period tracker in the UK and US and the most downloaded female health app worldwide, with over 70 million monthly users. And in the wake of the Supreme Court's 2022 decision to overturn Roe v. Wade, Flo has responded to its users' concerns by implementing an anonymous mode to prevent personal details from being linked to fertility data.
Historically, it has proved difficult for companies to get funding for products aimed at women. Flo has largely overcome this and secured significant investment through its funding rounds. This will allow the company to focus on implementing proactive care solutions in the app, amongst other developments, to evolve the service offered.
Steph
Company Specialist at Welcome to the Jungle
Insights
25% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Jul 2024
$200m
SERIES C
Sep 2021
$50m
SERIES B
Total funding: $276.4m
Company benefits
- Participation in Flo’s success: We firmly believe every employee contributes to the company’s growth and its future success. All employees are eligible to participate in Flo’s Employee Share Ownership Plan (ESOP) and be awarded equity to participate in the long-term value creation of the business
- Family benefits: We know having a baby can be a big transition for the family, so we're proud to offer 1 month fully paid paternity leave to be there and bond with your baby and 6 months of fully paid maternity leave, with a $5000 bonus on your return to work to help you settle into this new chapter of your life. (Depending on your country there may be additional options for parental time off and shared parental leave beyond the early days)
- Resources you need to thrive: At Flo you will have access to internal and external learning resources and tools to challenge your knowledge and push yourself further every day. We support career progression from within through personal development plans and dedicated Learning & Development budget to help you thrive
- Holiday and sick leave: It’s important to take time off to recharge and spend time with family and friends. We offer 25 days (28 for vice presidents and above) paid holiday in addition to the local public holidays and 30 days fully paid sick leave per year
- Flexible workplace: We want to provide a setup that gives our employees the flexibility they need, while also getting important face to face time with the team. With this in mind, we encourage teams to spend 2 days/week in the office. Our popular Workation policy also allows you to work from anywhere for up to 2 months a year
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Dmitry Gurski
(Co-Founder & CEO)Previously co-founded publishing house IDEAnomix and non-profit Edu4feature.
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