Senior Lifecycle Marketing Manager, Mudflap
$130-170k
Fuel discounts for truck drivers
Posted today
Fuel discounts for truck drivers
101-200 employees
Posted today
$130-170k
101-200 employees
Company mission
Mudflap's mission is to change a $1 trillion industry for the better.
Role
Who you are
- 6+ years of experience in lifecycle, CRM, or retention marketing, preferably in a fast-paced, high-growth environment
- Proven track record of driving customer engagement, retention, and revenue through data-driven lifecycle programs
- Expertise in marketing automation and ESPs—experience with Braze preferred (or equivalent platforms such as Iterable, Klaviyo, Salesforce Marketing Cloud)
- Strong understanding of segmentation, automation, behavioral triggers, and personalization strategies
- Hands-on experience with Liquid code, SQL, and data visualization tools such as Metabase, Hex, Looker, or Tableau
- Exceptional analytical skills—ability to measure, analyze, and iterate on marketing strategies based on data insights
- Strong cross-functional collaboration skills—ability to partner with product, engineering, and data teams to drive lifecycle improvements
- Superb attention to detail, ensuring messaging accuracy and flawless execution
- Excellent verbal and written communication skills, with the ability to clearly present ideas, data insights, and strategy recommendations
What the job involves
- Mudflap is looking for a strategic, data-driven Senior Lifecycle Marketing Manager to build and scale our customer engagement, retention, and conversion programs
- This role is instrumental in developing, executing, and optimizing lifecycle marketing strategies across email, SMS, in-app messaging, and other owned channels
- You will own key lifecycle initiatives that drive customer acquisition, activation, retention, and LTV
- You will work cross-functionally with Product, Engineering, and Data Science to build personalized, automated journeys that enhance the customer experience and drive measurable business impact
- This is a high-impact role where strategy meets execution—you will set the vision for lifecycle marketing across our product lines while also getting hands-on with campaign execution in Braze and other marketing automation tools
- Own and develop the lifecycle marketing strategy, aligning programs to business goals such as first purchase, repeat transactions, and long-term retention
- Develop and execute multi-channel lifecycle campaigns (email, SMS, in-app, web) that drive engagement and conversion
- Use data and experimentation to continuously optimize customer journeys, segmentation, and messaging
- Implement and scale personalization strategies, leveraging customer data, behavioral triggers, and dynamic segmentation
- Work cross-functionally with Product, Engineering, and Data Science to enhance backend architecture, automation, and customer insights
- Manage lifecycle marketing campaigns in Braze, including automation, segmentation, and message personalization using Liquid code
- Monitor key lifecycle KPIs (retention, engagement, conversion rates, churn reduction) and provide insights to improve campaign performance
- Ensure flawless execution, QA campaigns, troubleshoot technical issues, and maintain operational excellence
- Identify and implement process improvements to scale lifecycle marketing efficiently
Our take
Owner-operators make up 9% of the truckers on the road, in other words 680,000 small businesses forming the backbone of the U.S’s crucial trucking industry. However, only big fleets get major fuel discounts because they have large gallon volumes, leaving these self-employed truckers to pay full price.
Mudflap is bringing those savings to owner-operators & small fleets. When drivers sign up for the app, they join tens of thousands of users which Mudflap then leverages to drive sales for truck stops which offer discounts on fuel in return. It’s a smart model which massively simplifies the process for earning discounts compared to the old route of a fuel card which requires a credit check.
Stop managers could be sceptical about working with mobile payments in return for a promise of increased demand. However, the company provides its entire network with a Mudflap tablet through which to handle all payment transactions within the network, making it easy for whoever is behind the counter.
Steph
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Company benefits
- A flexible, remote-first company
- A team of talented individuals on a mission to change a $1 trillion industry for the better
- A high bar for quality and commitment to self-improvement
- An open mind to new ideas and methodologies
- Opportunities and support for massive career growth
Company values
- Put Customers First: We put our customers and partners at the center of everything we do
- Be Curious: Have a learning mindset. Ask, wonder, dig, investigate. Share the joy of discovery
- Sweat The Details: We create magical experiences by obsessing over every detail
- Do The Right Thing: We operate with integrity and exercise good judgment, even if no one is watching
- Find A Way: We push past roadblocks to get the best outcomes for our customers and our teammates
- Own It: Show up prepared, be present, and make it count
Company HQ
Palo Alto, CA
Articles
Leadership
Sharon Yapp
(Head of Product)Previously Director of Product Management at Trip.com, Zinio, Care.com, and Trucker Path.
Sanjay Desai
(CEO)Previously Chief Product Officer at Klout and Trucker Path. Was also CEO of SchoolTube.
Salary benchmarks
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