Campaign and Growth Marketing Specialist, Aisera
$120-150k
AI-driven workplace automation software
Be an early applicant
AI-driven workplace automation software
201-500 employees
Be an early applicant
$120-150k
201-500 employees
Company mission
To help users with greater self-service by automating common to complex actions and tasks.
Role
Who you are
- 5+ years experience in digital marketing for a B2B SaaS company
- Experience with email marketing tactics and managing email marketing campaigns in Marketo. Experience in use of AI tools for email marketing and campaigns is a plus
- Deep understanding of lead management, UTM tracking, segmentation, lead scoring, nurturing programs, and email marketing best practices
- Multi-Channel Campaign Management: Skilled in managing campaigns in Marketo across email, webinars, events, paid search, paid social, and organic social channels
- Proven ability to analyze marketing KPIs, deliver data-driven insights, and make actionable recommendations
- Technically Advanced: You’re proficient in Marketo, and have a working knowledge of Salesforce
- Ability to identify email deliverability issues, troubleshoot root causes, and communicate risks to leaders
- Strong quality control mindset
- Ability to work independently, solve problems, and deliver fast, high-impact optimizations
- Ability to set priorities and manage multiple deliverables
- Flexibility and ability to work in a fast-paced and dynamic environment
What the job involves
- Aisera is seeking a Campaign and Growth Marketing Specialist with a strong technical aptitude for managing campaigns, programs, emails, and nurture strategies. The ideal candidate will support our marketing team with setting up marketing automation, tracking campaigns and analytics, and optimizing our processes and workflows
- This position will report to the Director, Growth Marketing and Demand Generation, and will be responsible for ensuring processes and programs are being executed with attention to detail, lead goals are being met, and email best practices are being adhered to
- In Marketo, manage end-to-end email campaigns and nurture streams, including planning, database segmentation, testing, deployment, and reporting
- Develop, monitor, and optimize email and nurture programs across all stages of the marketing and sales funnel
- Establish processes to ensure best practices are implemented for data integrity, audience segmentation, touchpoints, and tracking
- Customize emails based on content needs and utilizing templates
- QA, test, and troubleshoot all emails on browser and mobile
- Ampaign Builds, Optimization and Performance
- Design and execute full-funnel growth marketing strategies
- Write clear, concise and engaging copy for ads, landing pages, and emails
- Partner with product marketing and creative teams to develop high-impact ad creatives and landing pages tailored to personas and different departments in target accounts
- Collaborate with cross-functional teams including demand generation, marketing ops and product marketing to align on campaign goals and strategies
- Data & Reporting
- Set up tracking, campaign tagging, and reporting between Marketo and Salesforce
- Provide reporting and analysis on open rates, CTR, click-to-open rates, form fills, MQLs, SQLs, and pipeline, including attribution to help inform and optimize marketing and sales efforts
- Provide regular reporting on campaign effectiveness and recommend improvements
- Ensure data flows correctly between systems to maintain accuracy and efficiency
- Participate in weekly reporting sessions and other meetings as appropriate and work with demand gen and marketing ops to ensure timely completion of projects and accurate deadline management
Our take
Aisera is an intelligent process automation platform startup that automates tasks, actions, and workflows for customers using AI tech. Thus providing its users with cost-cutting opportunities, while boosting productivity.
With the increased interest in AI solutions, plenty of competitors are vying for a position in the lucrative and expanding workflow automation market. From startups like WorkFusion, and strong contender UiPath, to larger giants like Microsoft and IBM, Aisera is under pressure to distinguish itself. However, as it is the world's first AI-driven EX and CX service platform, the company has seen an unprecedented 300% YOY growth.
Aisera counts on a 75 million strong user base, including big-name enterprise clients like Zoom, McAfee, and Autodesk. This demonstrable success in helping large companies accommodate growth without compromising on customer service will prove vital in winning significant market share. Its accelerated focus on strategic partnerships, which currently include the likes of Microsoft, Salesforce, and Slack, and further product development is likely to see Aisera continue gaining momentum.
Freddie
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Aug 2022
$90m
SERIES D
Apr 2021
$40m
SERIES C
Total funding: $218.5m
Company benefits
- Stock options
- Remote work friendly
- Medical, dental, and vision plans
- $1000 as a one-time home office upgrade
- Employee and Customer referral programs to participate in the success
Company HQ
Alviso, San Jose, CA
Leadership
Muddu Sudhakar
(CEO)Before co-founding Aisera, Muddu worked as CEO for Caspida, Cetas, Kazeon, Sanera and Rio Design. He holds a PhD in Computer Science from the University of California and owns more than 40 patents.
Christos Tryfonas
(Chief Architect)Before co-founding Aisera, Christos founded and was CTO of Caspida, a cyber-security company. He has also co-founded Cetas, a cloud analytics company, and Kazeon Systems.
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