Senior Growth Marketing Manager, Octave
$132.1-164k
More information about location
Specialized therapy, coaching & workshops
Job no longer available
Specialized therapy, coaching & workshops
501-1000 employees
Job no longer available
$132.1-164k
More information about location
501-1000 employees
Company mission
To create a new standard for mental health care that's both accessible to people and sustainable for providers.
Role
Who you are
- This role should possess a deep understanding of the key metrics driving success and are dedicated to optimizing ROI
- Prefer 6+ years experience in integrated demand and paid media expertise in adtech and martech including GTM, Google Analytics, DSPs, Google media channels Meta, LinkedIn, Direct Mail, OOH, streaming/connected TV, audio, localized strategies etc
- Extensive experience with major advertising platforms and analytics tools, managing multi-million dollar budgets
- Previous exposure to healthcare or regulated industries is preferred; familiarity with HIPAA requirements and their implications for marketing activities
- Analytical Proficiency: Deep expertise in analytics tools such as Google Data Studio, Tableau, and/or Mixpanel with the ability to interpret and extract insights from multiple and complex data sources and effectively communicate those results across the organization
- Agency Management: Experience in effectively managing and communicating with agency consulting, and freelance partners to achieve marketing objectives
- Communication and Collaboration: Excellent interpersonal skills with a collaborative mindset, capable of sharing insights and working effectively within a team environment
- Testing and Segmentation: Proven experience to drive performance optimization with hypothesis-driven A/B testing and segmentation strategies to drive performance improvements
What the job involves
- As the Sr. Growth Marketing Manager at Octave, you will play a pivotal role in driving new member acquisition through paid marketing channels
- Your primary focus will be on developing and executing innovative campaign strategies within Search and Social that drive conversions, increase brand awareness, and generate revenue
- You will also lead the exploration of new channel expansions that will drive incremental conversions at an efficient CAC
- Collaboration with product, design, content, agencies, paid channel experts, and business intelligence teams will be essential to identify growth opportunities across the business
- Innovative Problem-Solving: Demonstrate high levels of creativity and ingenuity in devising solutions that transcend conventional approaches; design campaign strategy and execute on new prospect acquisition strategies and tactics across paid social, search, affiliate/direct media buys, display, OOH, and test into new channels
- Budget Management: Directly manage multi-million dollar budgets, optimizing creative assets, target audiences, and marketing channels to meet customer acquisition cost (CAC) targets
- Customer Acquisition: Lead initiatives to acquire new customers through diverse channels, including Paid Social, Affiliate Marketing, Direct Mail, and B2B2C avenues; monitor and report on campaign performance, making adjustments as needed to optimize results
- Analytics Collaboration: Partner with Analytics teams to develop comprehensive reports on marketing performance; measure, analyze, and communicate weekly paid media performance to internal stakeholders and senior leadership while thinking strategically about long-term drivers of channel platform success
- Channel Forecasting: Utilize historical data and market trends to forecast paid channel performance, informing budget allocation and resource planning
- Creative Testing and CRO: Design and execute A/B tests to optimize various elements of the client journey including ad copy, landing pages, and bidding strategies, to improve conversion rates and CAC efficiency
- Competitive Analysis: Monitor competitor activities, market trends, and consumer behavior to identify strategic opportunities and potential threats
- Collaboration and Communication: Work closely with cross-functional teams including BI, product, finance, brands, comms and design to align paid marketing efforts with overall business objectives; ensure alignment, understanding, and buy-in for strategies and initiatives including paid media strategy, testing and optimization, go-to-market timelines, measurement, and reporting
- Creative Savvy: Possesses a keen insight into emerging creative trends and formats, enabling the development and execution of paid social campaigns that will drive conversion
- MarTech Leadership: Act as a thought leader on MarTech stack, staying abreast of emerging technologies and advocating for their integration where applicable
- New channel expansion: Experience launching new channels (such as audio, streaming, direct mail, or Out of Home), testing into new markets and scaling into those new channels
Our take
With roughly 50 million adults suffering from mental illness in the United States, a new generation of startups are aiming to help people ease conditions like depression, grief, anxiety, and stress, by increasing access to mental health care.
Octave is one of these companies, classing itself as a national behavioral health practice. It offers therapy, coaching, and group classes both virtually and through in-person sessions, with virtual services available in a number of US states. And because of its strong relationship with insurance providers, 96% of Octave clients use insurance, making mental health care more accessible and affordable for a wider range of individuals.
In just a short time, Octave has experienced impressive growth, tripling the number of clients it serves by transitioning its in-person offerings online and launching an exclusive virtual therapy and coaching practice. This continued success is driven by strategic partnerships and an expanding network, with a clear focus on growth.
Steph
Company Specialist at Welcome to the Jungle
Insights
90% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2024
$5m
LATE VC
May 2023
$52m
SERIES C
Total funding: $125.3m
Company benefits
- Company-sponsored life insurance
- Disability and AD&D plans
- 401k Retirement
- Medical, dental and vision
- FSA & HSA
- Dependent care and commuter/parking options
- Generous PTO
- Paid parental leave
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Sandeep Acharya
(Founder & CEO)Obtained an MBA from Harvard and then joined Bain as a Senior Associate Consultant. Eventually became VP of Bain Capital, and was also VP of Strategy at One Medical Group.
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