SEO Content Manager, LaunchDarkly
$114-134k
+ Restricted stock units (RSUs)
Feature management for software teams
Job no longer available
Feature management for software teams
501-1000 employees
Job no longer available
$114-134k
+ Restricted stock units (RSUs)
501-1000 employees
Company mission
To empower all teams to deliver and control their software.
Role
Who you are
- LaunchDarkly is seeking an experienced and creative SEO Content Manager with a track record of creating (and updating) content that drives traffic and conversions from organic search
- 5+ years experience in B2B and/or developer content marketing, content strategy, and SEO
- Deep understanding of software development, including the ability to effectively communicate with developers, engineering leaders, product leaders and founders
- Strong analytical skills with the ability to work with data and make informed decisions
- Experience working cross-functionally within a marketing organization
- Excellent communication skills, with a passion for SEO and driving its success across an organization
- Results-oriented with a collaborative and proactive mindset
What the job involves
- With a strong content focus, you'll collaborate with stakeholders across the organization to use SEO to engage everyone from developers to product managers, engineering leaders, CTOs, and founders
- You'll own the success of our SEO program, championing best practices and fostering enthusiasm for SEO at all levels
- Develop new organic search traffic that builds LaunchDarkly’s profile within the developer and engineering leadership communities, ultimately leading to more positive business outcomes
- Build LaunchDarkly’s SEO content roadmap, and collaborate with stakeholders throughout the marketing organization to execute on the roadmap
- Work closely with the data to analyze, report and optimize SEO performance, making data-driven decisions to enhance the program
- Use SEO tools (e.g., SEMRush, Google Search Console, etc.) to monitor, analyze and optimize search performance
- Collaborate cross-functionally with the web team, Demand Generation team, Developer Relations, and other stakeholders to ensure SEO best practices are integrated into broader marketing strategies
- Evangelize SEO best practices across the organization, building enthusiasm around SEO
- Foster a culture of continuous improvement within the SEO program, regularly testing and refining strategies
- Publish or update several pieces of content a week
- Manage internal and freelance writer relationships to hit content cadence and growth goals
- Own the organic search traffic number and conversion goals from that traffic
Our take
Feature flags are a powerful software development tool, allowing teams to modify system behavior without changing code, therefore minimizing risk. If a business has a new feature they want to test, they can then roll it out to a small set of users before letting it go live. These companies can, for example, get quick feedback on the new feature and fix any bugs, or roll back any changes.
LaunchDarkly allows companies to run tests like this by activating the new code for only a small set of users prior to launch. Typically running these tests requires lots of developer time - a daunting and expensive prospect for most rapidly growing businesses - and can risk disruption to the user experience if testing takes place on the live product.
The platform is used by more than 1,500 customers, including the likes of IBM, Intuit and Atlassian. Signalling a change in strategy, the company shook up its management in 2023 and is now aiming to scale its already strong growth under the leadership of Dan Rogers, a product and marketing specialist with an impressive track record at Rubrik, AWS and Microsoft. It is now well poised to develop into a leading business in the feature management space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 6 rounds)
Aug 2021
$200m
SERIES D
Jan 2020
$54m
LATE VC
Total funding: $330.3m
Company benefits
- Full Vision
- Full Dental
- Full Medical
- Flexible Schedule
- Healthy Lunches & Snacks
- Conference & Meetup Access
- Education Stipend
- Personalized Work Station
- Close to Public Transportation
- Bike Parking
- Team Activities
- Unlimited paid time off policy
- Work from home opportunities
- Health insurance
Company values
- Build together, win together
- Create customer champions
- Learn and grow
- Widen the circle
- Work impactfully, work sustainably
Company HQ
Lakeside, Oakland, CA
Articles
Leadership
Edith Harbaugh
(Executive Chair)Worked as a Product Manager at Vignette, Monster Worldwide, and PlantSense. Previously Product Director at TripIt.
John Kodumal
(CTO)Prior to co-founding LaunchDarkly was Software Development Manager at Atlassian and Bytecode Anaylsis Architect for Coverity.
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