Director of Lifecycle Marketing, Red Ventures
Home Services
$140-175k
+ Bonus + Equity
Media and publishing company
Be an early applicant
Media and publishing company
1001+ employees
Be an early applicant
$140-175k
+ Bonus + Equity
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- 5+ years of experience in CRM, lifecycle, or retention marketing, with at least 2 years in a leadership role
- Proven track record of driving measurable business results through CRM strategies and execution at scale. Bonus points if experience with Iterable
- Direct experience managing and growing a small team, with a focus on coaching, performance management, and team development
- Deep expertise in email, SMS, push, and cross-channel lifecycle marketing; experience with leading CRM/marketing automation platforms
- Strong analytical mindset with experience applying segmentation, personalization, and testing methodologies
- Demonstrated ability to partner across functions to align marketing with revenue impact
- Experience managing in a high-growth, fast-paced environment where hands-on execution is as important as strategy
- Strong project management skills, with the ability to prioritize and deliver on multiple initiatives simultaneously
- Excellent communication skills, with the ability to translate data and insights into actionable strategies
What the job involves
- Lead and develop a small, high-performing team, providing mentorship, clear direction, and career growth opportunities
- Define and own the CRM strategy for Allconnect, aligning lifecycle marketing programs with business growth objectives
- Apply analytical rigor and creative problem-solving to advance personalization, segmentation, predictive modeling, and customer journey design—maximizing LTV, revenue from Email/SMS, and return visitor growth
- Build and maintain reporting frameworks to track CRM performance against KPIs, delivering actionable insights to guide investment and strategy
- Lead A/B and multivariate testing to optimize campaign performance and validate decision-making
- Execute and optimize customer journeys across email, SMS, push, and other owned channels—driving measurable engagement, retention, and revenue
- Partner closely with Product and Sales leadership to align CRM with lead management, conversion efforts, and pipeline acceleration
- Stay ahead of industry trends and innovations, including AI adoption and emerging CRM tools, to ensure Allconnect remains at the forefront of lifecycle marketing
- Primary KPIs: Customer LTV, Revenue Generated from Email & SMS, and Return Visitors
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
-19% employee growth in 12 months
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Hybrid Schedule & Flexible PTO: Take advantage of 3-4 days in-office per week and 1-2 WFH days per week (varying by team), and a robust Paid Time Off program that includes logging off for "Winter Week."
- Family Support, Planning, and Fertility: Our benefit offerings support every unique path to parenthood including fertility, egg freezing, adoption, surrogacy, parental bonding, and more.
- Mentorship Culture: Find a mentor, be a mentor, say yes to something new. This is a place where you’re guaranteed to build connections that extend past your immediate team and even your tenure at RV.
- Purpose & Community: We empower employees to make an impact for causes they care about, and we invest heavily in systemic impact through nonprofits like Road to Hire.
- World-Class Wellness: In addition to the on-site amenities at HQ, our unique wellness benefits include free therapy sessions and counseling for U.S. employees and family members.
Company HQ
Indian Land, SC
Leadership
Ric Elias
(Co-Founder & CEO)Ric co-founded Red Ventures in 2000 and has served as the CEO since.
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