Event Marketing Manager, Boulevard
$72-85k
+ Equity
More information about location
Business management platform for self-care businesses
Be an early applicant
Business management platform for self-care businesses
201-500 employees
Be an early applicant
$72-85k
+ Equity
More information about location
201-500 employees
Company mission
To empower everyone to look and feel their best – one client, professional, appointment, and business at a time.
Role
Who you are
- 3-5 years of experience supporting the logistics and on-site execution of trade shows, conferences, and/or field marketing events (dinners, happy hours, small activations), including vendor coordination, contracts, and budgets, ideally for a B2B SaaS, technology, beauty, or wellness company
- A genuine pulse on culture and industry trends, with the creative instinct to translate that into memorable, on-brand experiences, whether a trade show booth or an intimate dinner
- Exposure to pre- and post-event marketing campaigns, and experience tracking and reporting on leads, pipeline, and ROI and tying it back to business goals
- Strong organizational skills and comfort juggling multiple projects and timelines, ideally using a project management tool like Asana
- Calm under pressure and quick to problem-solve when on-site logistics don't go according to plan
- Comfortable representing Boulevard in person and building relationships with vendors, customers, and prospects
- Experience working in a CRM such as Salesforce for lead and data tracking
- Curious about using AI to work smarter, whether that's speeding up planning, reporting, or content, and excited to build it into how you approach the role
What the job involves
- As the Event Marketing Manager, you'll be the operational, creative, and executional engine behind Boulevard's in-person presence, from large trade shows and conferences to smaller field marketing moments like happy hours, dinners, and experiential activations
- You'll own your slate of events end to end as a marketing channel: sourcing vendors, managing logistics and budgets, shaping the experience itself, running the campaigns that drive attendance and engagement, and measuring and reporting on the results, so that every touchpoint, big or small, is tied back to business impact
- This is a highly collaborative role, and a great fit for someone who has run events of different shapes and sizes before, and thrives at the intersection of creativity and analytics: equally energized by dreaming up a standout booth or an intimate dinner experience, and digging into the data to prove its impact
- You'll also need a finger on the pulse of what's happening in the world and in our industry, since that awareness shapes what makes an event or activation feel timely and relevant rather than generic
- This is an individual contributor role and will be expected to operate with strong ownership, sound judgment, professionalism, and great attention to detail
- Independently manage and/or support the day-to-day planning and logistics for an assigned slate of trade shows, conferences, sponsored events, and field marketing experiences (happy hours, dinners, small experiential activations), from initial sourcing through on-site execution and breakdown
- Run on-site execution, including booth or venue setup/breakdown, staffing schedules, registration, speaking engagement logistics, and troubleshooting in real time when plans change
- Ideate and produce at-event activations, booth experiences, and on-site moments that drive engagement and make Boulevard stand out, staying closely attuned to what's happening in the market, in culture, and in the beauty and wellness industry so every concept feels timely and on-brand
- Own your assigned events as a full-funnel marketing channel, project-managing the pre- and post-event campaigns (invites, email, social, follow-up) that drive awareness, attendance, and engagement, and supporting lead capture and follow-up workflows with Sales and Marketing Operations
- Share input and recommendations on which events and field marketing opportunities we prioritize, based on what you're seeing in the market, past performance, and conversations with organizers and attendees, informing calendar decisions
- Build and manage detailed project timelines and checklists in Asana, and own pre- and post-event internal communications
- Manage budgets, the contract/invoice process, and inventory of trade show collateral, signage, swag, and reusable event assets across the calendar, flagging risks or overages early
- Track and report on the performance of your events, including post-event recaps, leads, pipeline, and ROI, and be accountable for tying results back to business impact
- Build relationships with event organizers, vendors, and on-site partners, and represent Boulevard professionally with prospects and customers at every event
- Travel to support on-site execution (approximately 20-30% of the time), including some weekends
Our take
Boulevard is a business management platform developed to help streamline the operations of appointment-based businesses, particularly spas and hairdressers. Boulevard addresses the challenges of spas and hairdressers by designing software that makes it easier to automate workflows, scheduling, and pricing, helping drive customers through their doors.
The global spa and salon market is projected to reach a market size exceeding $447 billion by 2032. Traditionally, appointment-based businesses have been heavily reliant on paperwork and receptionists, but Boulevard is looking to modernise the industry by helping drive efficiencies, profit, and a better customer experience.
Boulevard is one in a sea of companies offering software to digitise appointment-based businesses. However, the substantial funding it's raised across multiple rounds and a 500% increase inrevenue over three years demonstrates that it has maintained traction in the market as it grows. Its most recent investment is earmarked for growth in major self-care verticals and to fuel AI R&D. To bolster its offering in a competitive marketplace, Boulevard launched Boulevard Capital in 2024, a growth funding platform for businesses that use its booking software.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Jul 2025
$80m
SERIES D
Aug 2022
$70m
SERIES C
Total funding: $188m
Company benefits
- Premier Health Benefits - 100% coverage plan options from Blue Shield of CA, Beam, and VSP
- Flexible Vacation & PTO
- Quarterly Bonus - Get rewarded when we reach our revenue targets
- 401k Match
- Boulevard Bucks - Get $200 to experience a Boulevard partner or self-care provider every quarter
- $250 upon signing and $75 monthly for your home workspace
- Fully Remote
Company HQ
Central LA, Los Angeles, CA
Leadership
Matt Danna
(CEO)Started their career with 6 years in Product at DeviantArt, before working at Fullscreen as VP of Product. After brief Product Consultancy roles, they co-founded Boulevard as CEO in February 2016.
Sean Stavropoulos
(CTO)They studied at California Polytechnic before working as a Honeywell Aerospace Systems Engineer and in Engineering at Fullscreen for almost 3 years. They spent a year as a Startup Consultant before co-founding Boulevard with Matt.
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