SEO Director, Croud
$140-160k
+ Annual performance bonus
3 days a week in office (SoHo, NY)
Performance marketing agency
Be an early applicant
Performance marketing agency
501-1000 employees
Be an early applicant
$140-160k
+ Annual performance bonus
3 days a week in office (SoHo, NY)
501-1000 employees
Company mission
To drive business performance and growth for ambitious brands through reinvention.
Role
Who you are
- Degree level education or relevant equivalent experience
- In-depth demonstrable experience in Digital Marketing
- In-depth demonstrable experience in SEO advertising
- Excellent communication, organisation, and presentation skills
- A mathematical and analytical mind
- Exceptional client service skills
- Highly organized and an ability to multitask
- Impeccable attention to detail
- Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
- Proven track record of working to deadlines
- Proven time management skills
- Proven ability to negotiate
- The ability to autonomously identify opportunities, generate ideas and formulate strategies
- Leadership skills: managing direct reports, a motivator
- Demonstrable line management experience, mentoring & training
- Proven experience in client expectation management roles and situations, able to manage and direct client expectations
- Clear passion for digital marketing and SEO
What the job involves
- The overall purpose of this role is to support the SEO Director and VP Organic Performance and a team of Senior Account Managers, Managers and Associates in implementing a best in class SEO strategy for key clients
- You will be responsible for the management and delivery of SEO scopes for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets
- You will be responsible for the build and effective implementation of client Account Development Plans (ADPs) in order to achieve client’s annual business objectives and targets as well as contributing to new business pitches and our innovation processes to ensure we always remain cutting edge in our craft
- You will have excellent knowledge of all component parts of SEO (from technical, to content and PR) and work with our specialist teams in these areas to lead on delivering a unified Organic Search strategy for clients
- You will also be able to articulate SEO strategy to a senior audience, both externally and internally to our cross-channel counterparts
- Development and execution of client strategy to increase profit, and provide great customer service to clients
- Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
- Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service
- Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department
- Pioneer direction of department across the team
- Develop, mentor and train team members, both remotely and in person
- Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
- Play an active role in defining SEO best practice and scalable processes
- Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
- Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
- Support SEO Managers & Executives to adopt this approach to client management & performance
- Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately
- Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies
- Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
- Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
- Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel
- Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
- Oversee regular or ad hoc projects and delivery of projects within the team
- Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team
- Identify areas of development within existing business to upsell digital services where relevant across your client portfolio
- Drive overall performance within the team to achieve margin and incremental revenue month on month
- Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement
- Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud’s SEO offering or workflows
- Contributing to and supporting Croud marketing activities including whitepapers, blog posts and speaking opportunities
- Line Manager: VP, Organic Performance
- Direct Reports: SEO AD, SEO SAM, SEO AM
- Key Stakeholders: Director, SEO, Content Team
- Other stakeholders: Network and Ops team, US/UK SEO Leadership
- Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)
Our take
Marketing teams are often under-resourced and over-stretched, and the 24/7 nature of the field only amplifies these difficulties. Yet, digital marketing continues to be a vital part of businesses marketing strategy as the opportunities for business success online continue to grow.
Croud has a unique approach to assisting digital marketers. It's propriety technology supports planning, automation and delivery of digital marketing campaigns. Croud's capability to deliver this at scale is supported by their "Croud Control" platform, a digital platform that links over 2,300 on-demand digital experts known as "Croudies" to clients.
Croud continues to expand its network of "Croudies" and the digital products available to clients. For example, its in-house "Croud Creative" team provides instant creative resources to media teams allowing them to create world-class campaigns. It also continues to make acquisitions to strengthen its position, and remains well regarded in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Nov 2019
$38.9m
LATE VC
Total funding: $38.9m
Company benefits
- Work from home opportunities
- 20 days vacation a year + 10 public holidays
- Full Paid Medical Insurance (including dental and vision)
- Equity in Croud US upon completion of 6 months
- Annual performance bonus
- 401k plan
- Sales commission (if involved in a pitch)
- Gym Membership contributions (Classpass or NYHRC)
- Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
- Free home office chair and screen
- Quarterly team offsites / Regular socials
- Free Citibike membership
- Recruitment referrals bonus
- Agile working policy
- Summer Fridays
Company HQ
London, UK
Leadership
Ben Knight
(Founder)Ben worked within search for over ten years, and realised there was a gap in the market to deliver a more innovative way of working, so founded Croud, to cater to clients' 24/7/365 demands
Luke Smith
(CEO)Luke started his career at News International and The Economist, then turned his hand to agency relationship management at Google, where his belief that the agency model was broken grew.
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