Senior Paid Search Manager, Fingerprint
$100-150k
OTE
More information about location
Device intelligence platform for fraud detection
Job no longer available
Device intelligence platform for fraud detection
201-500 employees
Job no longer available
$100-150k
OTE
More information about location
201-500 employees
Company mission
To power a safe and seamless internet through device intelligence.
Role
Who you are
- Fingerprint seeks a data-driven and detail-oriented Senior Paid Search Manager to lead our user acquisition efforts across multiple paid channels, primarily search
- 4-5+ years of proven experience in performance marketing, user acquisition, digital marketing, or growth marketing, preferably in B2B SaaS
- Demonstrated track record of driving growth under set CAC/ROAS targets and managing significant budgets
- Strong experience in testing and scaling new performance marketing channels
- Deep expertise in digital & web performance user acquisition
- Advanced proficiency with major advertising platforms including Google Ads, and Microsoft Ads
- Strong analytical skills with experience using Google Analytics, Sigma/Looker Studio/Tableau, and other performance tracking platforms
- Certifications in Google Analytics, Google Ads, and Microsoft Ads preferred
What the job involves
- In this role, you will report to the Sr. Mgr, Demand Generation and work within the Growth team. You will develop, implement, and optimize comprehensive paid marketing campaigns that drive user acquisition, increase conversions, and improve ROI
- You will manage our user acquisition budget while working cross-functionally to achieve aggressive growth targets through performance marketing channels
- Lead the user acquisition strategy and execution of performance paid marketing channels while overseeing creative testing operations across all channels
- Develop and manage campaigns across multiple platforms including Google Ads, Bing Ads, Facebook, Reddit, G2 and other relevant channels
- Identify and test new channels to unlock higher volume in alignment with CAC and ROAS goals
- Ensure all campaign messaging and creative assets align with brand positioning and guidelines
- Ensure all campaign targeting aligns with ICP and persona strategies
- Implement comprehensive keyword strategies and maintain an optimized keyword portfolio in collaboration with content marketing
- Manage bids and budgets across all channels to optimize for target CPC, CAC, and ROAS goals
- Design and execute sophisticated A/B testing programs with different ad copy, bidding strategies, sitelinks, targeting options and landing pages
- Analyze test results through multivariate and incrementality testing to extract meaningful insights
- Develop and manage landing page copy and design to optimize for acquisition
- Monitor and analyze campaign performance, making data-driven adjustments to improve ROI
- Work with Design & Web Dev teams to elevate acquisition surface standards, ensuring high-quality, on-brand execution
- Collaborate effectively with Product Marketing, Product, Analytics, and other stakeholders to bring campaigns to life
- Provide regular performance updates and strategic recommendations to Growth leadership to drive alignment on growth objectives
- Define, drive, and measure KPIs for each campaign
- Prepare detailed reports on campaign performance, including key metrics, trends, and recommendations
- Monitor and optimize attribution methodologies in partnership with the Revenue Operations and Analytics team
- Maintain comprehensive documentation of campaign strategies, tests, and learnings
Our take
Digital fingerprinting is an essential process in web browsers that tracks the digital address of a device to monitor web activity. This technique facilitates the identification of fraud and spam, as well as warning signs of account takeovers. However, the success of this requires users to accept cookies, a requirement that is easy to avoid.
Fingerprint provides a digital fingerprinting tool that generates a unique identifier of browser activity without requiring the user to accept cookies. The service uses the same WebGL and canvas fingerprinting utilized by existing competitors, but instead of focusing on devices, it identifies web activity. Suspicious activity will result in the identified user being logged in a database, allowing the service to be improved for others.
With this innovative approach, Fingerprint has been able to build up an impressive client roster of over 6,000 companies, including 16% of the top 500 websites by traffic. As well as displaying sustained growth through funding rounds, the company has also continued to improve upon its offering.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
36% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2023
$33m
SERIES C
Nov 2021
$32m
SERIES B
Total funding: $77m
Company benefits
- Competitive salary: We offer competitive salaries and equity because we believe all employees should own a part of Fingerprint.
- Flexible Time Off: To prioritize work-life balance, we even have a minimum vacation days target to encourage everyone gets the rest they need.
- Remote-first: We work asynchronously and respect time-zone differences. Choose where and when you do your work best.
- Tech: We hook you up with a MacBook so you can do your best work (you get to keep it after 4 years).
- Culture: We're a small team with a lean hierarchy where you can make a real impact in shaping the company culture. Come grow with us!
- Fun: We meet up as a company once a year (We went to Mexico City in 2023!) and teams meet up in smaller groups throughout the year.
- Grow With Us: We want you to grow with us, so we offer a $600 yearly budget that you can spend to learn new stuff.
- Personal Development: We give you the freedom to grow and experiment. Work on open-source projects and try new things and ideas.
Company HQ
Little Italy, Chicago, IL
Leadership
Valentin Vasilyev
(Co-FOunder & CTO)Valentin worked as a Software Engineer for the first 9 years of their career, before holding Team Lead roles at Evrone and Machinio.com. They left this role in March 2019 to co-found Fingerprint the following month.
Dan Pinto
(Co-Founder & CEO)Previously co-founded Machino, where they were CTO, and has experience in Software Engineering.
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