Product Manager, Wpromote
$105-140k
More information about location
Digital marketing firm specializing in customer acquisition
Open for applications
Digital marketing firm specializing in customer acquisition
501-1000 employees
Open for applications
$105-140k
More information about location
501-1000 employees
Company mission
Wpromote's mission is to drives transformational growth for brands who Think Like A Challenger.
Role
Who you are
- Bachelor's degree in Computer Science, Engineering, Marketing, Business, or a related field
- 4+ years of experience with digital marketing, marketing data services, and/or adtech
- Proven track record of driving successful outcomes at various stages of the product life cycle
- Experience leading cross-functional teams and collaborating with stakeholders
- Strong analytical skills with the ability to use data to make informed decisions
- Excellent communication skills with the ability to articulate product vision and strategy to stakeholders at all levels
- Strong project management skills and experience with agile methodologies
- Ability to work in a fast-paced environment and adapt to changing priorities
Desirable
- A proven track record of driving successful outcomes across every stage of the product lifecycle
- Strong technical background and understanding of adtech platforms and marketing data management
- Experience working in Confluence and Jira, as well as familiarity with the agile framework
- Experience working with UX designers and conducting UX research to inform product development
- Prior experience managing marketing data flows for use in reporting and analysis
- Experience managing paid media in a client-facing role
What the job involves
- We’re looking to hire a Product Manager on our Technology team here at Wpromote
- In this role, you’ll oversee the entire product lifecycle for a portfolio of features within Polaris, Wpromote’s marketing platform
- As a Product Manager, you’ll partner with Product Marketing and your stakeholders to ensure the successful launch, adoption, engagement, and impact of your features
- Overseeing the entire product lifecycle of a portfolio of 3 features within Polaris
- Conducting market and user research to identify high opportunity features to prioritize and build
- Developing and maintaining a deep understanding of user and customer needs through research, data analysis, and user feedback
- Designing UX wireframes in Balsamiq and high fidelity mockups in Sketch as needed
- Writing product requirements in Confluence and stories and acceptance criteria in Jira
- Attending Agile ceremonies, including standups, backlog grooming, sprint planning, production releases, and sprint demos to represent your products through the development lifecycle
- Partnering with Product Marketing and the SVP of Product on release comms plans, training materials in Canvas, and sales collateral in Google Slides
- Partnering with delivery and operational leadership to support product releases and adoption
- Designing product KPIs and working cross-functionally to build out product analytics
- Monitoring product engagement and adoption, designing and managing initiatives to increase product adoption among target audiences within the company
- Providing ongoing product support, including responding to support tickets, troubleshooting issues, reviewing feature requests, and escalating bugs to Engineering when necessary
Our take
Digital marketing campaigns are essential in scaling a business and acquiring new customers and, with the privacy issues of cookies showing limitations for futureproofed data-driven marketing, modern campaigns favor the use of proprietary data. However, the siloed nature of existing marketing firms presents limitations this, with strategies focussing too heavily on blindly meeting KPIs as opposed to providing accurate and optimized data insights.
Wpromote provides digital marketing services specializing in customer acquisition; aiming to provide holistic, customer-centric, omnichannel campaigns that maximize the efficacy of proprietary data. This is achieved through the platform Polaris, which features predictive modeling and other data analysis tools to extract actionable insights from otherwise siloed, inaccurate, and inefficient data.
Whilst the company faces competition from digital marketing firms focused on future-proofing proprietary data, the company has a uniquely transparent approach in identifying the inefficiencies of its competitors and promising to solve them. Over the last few years, Wpromote has made strategic acquisitions and been recognized as an innovator in the space. Investment from the private equity firm ZMC will now aid it in accelerating growth and further expanding its product offerings.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- Unlimited PTO
- Half-day Fridays every Friday
- 3 different medical plans to suit your needs, including a plan under $10 per month, as well as dental, vision, disability, and life insurance
- 401(k) with company matching
- Free, confidential Employee Assistance Program
- Free weekly virtual workout classes
- 100% paid parental leave policy for birth, adoption, and foster placement
- Medical and dependent care FSAs
- Wprotege mentorship program
- LinkedIn learning and access to internal training and development
- Organizational transparency - our c-suite and senior leadership are easily accessible to all employees, they share business updates, and recognize top employees through a monthly all-hands and a weekly CEO message
- Virtual experiences, from Slack cooking challenges to trivia tournaments and employee awards
Company values
- Client Success: Putting The Client First, Even In Our Core Values - Everything that we do begins with a focus on client success. When our clients succeed, the rest falls into place. Successful clients are happy clients, and happy clients are more fun to work with. It’s not enough to just do great work; we aim to celebrate what we can accomplish together!
- Culture: Making Mondays Suck Less - We say it a lot: “We make Mondays suck less.” It’s kind of our tagline. We’ve created a fun, supportive, interactive environment where collaboration thrives, creativity is encouraged, and the best ideas prevail. Successful employees do better work for our clients, which makes Mondays suck less for everyone!
- Respect: Trusting Each Other, Challenging The Status Quo - We’re all on the same team and it’s a really, really great team. Individually, we’re capable of more than we think, and together, there’s almost nothing we can’t accomplish. We believe in one another, but we also believe that we can make each other better. Every day is a challenge to do just that
- Transparency: Accentuating The Positive, Eliminating The Negative - Whether it’s client-facing or internal, we know that the best decisions are made when all of the data is available: the good, the bad, and the WTF? Every client and employee should know and share the full picture so that failures are quickly rectified and successes are acknowledged and nurtured
- Drive | Thirsting For More: Digital marketing is an industry aggressively evolving, and we’ve adapted and looked forward to every new challenge. We’re passionate about our work: embracing innovation, running experiments, and producing thought leadership content. We don’t just stay informed of best practices; we create them
Company HQ
El Segundo, CA
Articles
Leadership
Michael Mothner
(CEO)Co-founder of CouponPal from 2010 to 2013. Co-founder of ScanDigital.com from 2007 to 2015.
Salary benchmarks
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Diversity, Equity & Inclusion at Wpromote
- We are actively prioritizing building a diverse community at Wpromote, including leadership and interview inclusivity training.
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