Senior Marketing Operations Manager, Outreach
$95-135k
AI revenue workflow platform
Be an early applicant
AI revenue workflow platform
1001+ employees
Be an early applicant
$95-135k
1001+ employees
Company mission
To change the way companies engage with their customers throughout their lifecycle.
Role
Who you are
- Proven experience (6+ years) in Marketing Operations or Marketing Management with a strong focus on MarTech strategy and management
- Proficiency with an enterprise tech stack (Marketo, Salesforce, LeanData, 6sense, and Tableau, etc)
- Marketo ACE-MEBP certification is a plus
- Strong analytical skills with a track record of driving data-informed decisions and business outcomes
- Excellent project and stakeholder management skills, with the ability to lead cross-functional initiatives
- Strong understanding of marketing strategies, technologies, and industry trends
- We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you
What the job involves
- As the Senior Marketing Operations Manager, you will play a pivotal role in shaping and executing our marketing technology strategy
- You will be responsible for identifying, implementing, and managing our MarTech stack to enhance our marketing capabilities, streamline processes, and drive measurable revenue impact
- This role requires a strong blend of technical expertise, strategic thinking, and creativity to ensure our marketing efforts are efficient, scalable, data-driven, and customer-focused
- MarTech Management: Own and evolve the existing marketing technology stack, including day-to-day system management, troubleshooting, and ensuring accurate data flow between platforms
- Technology Optimization: Drive continuous optimization of our marketing tools and platforms (e.g., Salesforce, Marketo, 6sense, LeanData, etc.), proactively identifying opportunities to improve performance, scalability, and business impact
- Data Management: Own data strategy across marketing systems, including data collection, segmentation, governance, and analysis to enable highly targeted, personalized campaigns
- Integration: Lead and influence seamless integration between marketing technology and adjacent systems (sales, customer support, product, etc.), ensuring alignment across the GTM
- Campaign Operations: Implement, oversee, and scale marketing campaigns to streamline lead generation, nurturing, and conversion processes
- Campaign Design: Collaborate cross-functionally with content, design, growth, and digital marketing teams to develop high-impact, data-driven campaigns
- Process & Performance Measurement: Define and maintain end-to-end processes to measure and track marketing performance (lead flow, lead routing, scoring, and lifecycle stages), ensuring clean handoffs, consistent attribution, and actionable reporting
- Analytics and Reporting: Establish robust reporting mechanisms to measure and analyze the effectiveness of marketing campaigns, providing insights and recommendations for continuous improvement
- Documentation: Develop and maintain program documentation, including project plans, timelines, and status reports
- Compliance: Ensure marketing technology practices comply with data privacy regulations (e.g., GDPR, CCPA) and industry standards
Our take
Customer Relationship Management (CRM) has long faced challenges with poorly integrated technology, which has inspired a flurry of companies targeting efficiency in the sector. Outreach is an AI-enabled sales execution platform that enables users to build more pipeline, proactively fix deal risks, and make the best decisions to advance their deals across every moment of the sales cycle.
Outreach is a leader in its category; delivering a comprehensive suite of sales tools, and generating insights from a rich set of industry data. Although there are numerous competitors in the space, the company's early focus on AI is what allowed it to get ahead in the market. and this supported Outreach
Outreach has continued to display good growth after achieving Unicorn status back in 2020. Its solutions have become a mission-critical part of the revenue stack for many customers, with notable names served by the company include Siemens, Twilio, and zoom. On top of this, Outreach announced it has achieved new ISO/IEC certification that recognises responsible AI management, becoming the first company in its category to earn this distinction.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-3% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Jun 2021
$200m
SERIES G
Jun 2020
$50m
SERIES F
Total funding: $527.3m
Company benefits
- Parental leave - Extended PTO for both parents, plus unique perks to ease the transition of returning to work
- Full medical benefits - Majority of employer paid medical, dental and vision coverage
- 401K - A competitive plan to help you save for retirement
- Flexible time off - We believe in a healthy work/life balance, and in our employees to make practical time off arrangements
Company HQ
Interbay, Seattle, WA
Leadership
Manny Medina
(Founder & Board Member)Was employee number three on Amazon’s AWS team, and led the Microsoft mobile division from launch.
Abhijit Mitra
(CEO)Previously CPO at Commure, SVP and GM (Industry Verticals) at ServiceNow, and Global VP (SAP Cloud for Customer) at SAP.
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