Growth Marketing Manager, Counsel Health

• 5–8 years of experience in consumer marketing, with meaningful time spent across more than one channel
• Strong instincts across the paid and owned media stack; deep expertise in at least one area
• Experience building workstreams or programs from scratch, not just inheriting and maintaining them
• A track record of using AI tools to genuinely automate workflows and scale individual output, not just as utilities, but as a real part of how you work
• High agency: you identify what needs to exist, build it, and operate it, without a team underneath you to delegate to
• Experience building AI-powered workflows, automations, or internal tooling

Desirable

• We're hiring a Growth Marketing Manager or Senior Manager to join the consumer marketing team, reporting directly to the VP of Consumer Marketing
• This is an early and foundational hire, and will be focused on building systems and processes to scale marketing learnings across a rapidly growing organization
• You'll own real marketing programs across paid, owned, and lifecycle channels
• You'll write copy, run campaigns, build reporting, and be accountable for results
• To start this is a generalist role, and you’ll be asked to support ongoing programs across the full marketing stack, including content, paid media, lifecycle, operations, and analytics
• Over time, as the team and company scale, there will be real opportunities to specialize, but today we’re looking for someone comfortable operating as a generalist
• What makes this role distinct is how we think about leverage. AI tools have fundamentally changed what a single skilled operator can own
• We're looking for someone who has already internalized that shift: who doesn't just run workflows, but designs them. Who reaches for automation before headcount. Who can look at a repeatable task and build a system around it, so their time stays on the work that actually requires judgment
• We're still building the core functions we need to scale operations, and results will drive focus, but below are a few areas where you could find yourself driving outcomes within the business
• Content & Creative:::
• Content production across owned channels: blog, social, email, and beyond
• Building repeatable content workflows, briefing, creation, review, publishing, that scale without ballooning headcount
• Paid Media
• Lead execution and optimization across paid social and paid search
• Build campaign infrastructure, testing frameworks, and reporting that can be operated efficiently at volume
• Lifecycle Marketing
• Build and manage email and push programs: segmentation, sequencing, copy, QA, and performance optimization
• Help to develop the lifecycle infrastructure from the ground up
• Reporting & Analytics:
• Support performance reporting across D2C channels
• Translate data into clear recommendations and act on them without waiting to be asked
• A direct reporting line to the VP of Consumer Marketing and real influence over how the D2C function gets built
• Broad exposure across the consumer marketing stack, with room to specialize as the team grows
• Genuine growth opportunity, as Counsel scales, so does this role