Performance Marketing Lead, Standard Bots

• 5–7 years of hands-on performance marketing experience, with at least 2–3 years in B2B technology, industrial, or manufacturing-adjacent markets where sales cycles are long and buyers are technical
• Deep expertise across paid search, paid social, and conversion rate optimization — not a generalist who dabbles, but someone who is genuinely strong in all three
• Fluency with Google Ads, Meta Ads, LinkedIn Ads, Google Analytics, and HubSpot
• Strong understanding of marketing technology architecture — how platforms connect, how conversion data flows, and how to build reliable tracking and attribution
• Sharp analytical instincts. You think in terms of unit economics, funnel math, and statistical significance — not vanity metrics
• Excellent ad copywriting skills. You can write search ads, social copy, and landing page headlines that convert
• A bias toward speed and testing. You'd rather run an imperfect test this week than plan the perfect one next month
• Comfort working in a fast-moving startup where you'll own the function, not inherit a playbook

Desirable

• We're looking for a Performance Marketing Lead who can own the engine that turns marketing dollars into qualified pipeline
• This person will build, run, and optimize our paid acquisition and conversion programs across search, social, and web — and be accountable for the unit economics behind every dollar spent
• This is a senior individual contributor role reporting to the Head of Marketing
• You'll own Standard Bots' performance marketing function end to end: paid search, paid social, conversion rate optimization, and the marketing technology infrastructure that ties it all together
• Success looks like a predictable, scalable system that generates SQLs at target cost, converts them into customers at the expected rate, and compounds in efficiency over time
• You're not managing channels — you're building a machine
• You get in the weeds on keywords, audiences, ad copy, landing pages, and platform integrations because that's where leverage lives
• You move fast, test constantly, and kill what doesn't work without hesitation
• Build and manage highly granular keyword and ad group structures across category terms (machine tending automation, cobot arms), competitor terms (Universal Robots, Fanuc), and deep sub-niche terms (aluminum welding, CNC machine tending, lathe automation)
• Write and continuously test ad copy that maps to buyer intent at every stage of the search journey
• Obsess over keyword-level optimization: bids, match types, quality scores, negative keywords, and search term mining
• Own competitor term strategy with a clear point of view on when and why to bid on specific competitors
• Manage budget allocation across campaigns and ad groups based on performance data, not gut feel
• Build and execute paid social campaigns across Meta, LinkedIn, and other relevant platforms targeting manufacturing operators, engineers, and automation decision-makers
• Go far beyond lookalike audiences. Develop creative strategies for audience enrichment — layering first-party data, customer lists, and third-party signals to dramatically improve targeting quality in a market where our buyers are hard to find on social platforms
• Own the full creative pipeline: ad copy, static visuals, and video assets, working closely with the design team to produce high-performing creative at pace
• Develop and maintain a clear strategy for balancing prospecting and retargeting spend, with a rigorous approach to measuring incrementality from retargeting campaigns
• Own the conversion architecture across landing pages and key website flows, with a structured A/B testing program built on clear hypotheses
• Work closely with design and development to rapidly produce, launch, and iterate on test variants
• Aggregate learnings across tests so that each experiment compounds into better-performing pages and flows over time
• Think like a UX strategist — hierarchy, messaging, CTAs, form design, and page speed all fall within your purview
• Own the integration layer between advertising platforms, CRM, and analytics — ensuring conversion signals flow downstream from HubSpot back to Meta, Google, and LinkedIn so platform algorithms learn from real business outcomes, not just form fills
• Build and maintain tracking infrastructure: UTM frameworks, conversion APIs, pixel implementations, and attribution models across both paid search and paid social
• Evaluate, implement, and optimize martech tools that improve targeting, measurement, or workflow efficiency across the full funnel — from ad platform to CRM to closed-won
• Be the person who understands how data moves between systems and can diagnose when something breaks
• Own Standard Bots' SQL generation targets and cost-per-SQL goals
• Monitor and optimize the full funnel from impression to closed-won, ensuring SQLs convert into customers at the expected rate
• Report on performance with clarity and precision — dashboards, weekly reviews, and monthly deep-dives that separate signal from noise