Staff Product Designer, Babylist
$196-240k
For Canadian applicants the range is CAD $201,900 to $250,000. + Equity and bonus opportunities for all
More information about location
Online universal baby registry
Be an early applicant
Online universal baby registry
1001+ employees
Be an early applicant
$196-240k
For Canadian applicants the range is CAD $201,900 to $250,000. + Equity and bonus opportunities for all
More information about location
1001+ employees
Company mission
To help expecting parents get exactly what they need for the arrival of their new baby.
Role
Who you are
- 8+ years of product design experience (or a portfolio that demonstrates equivalent depth) with shipped work across web and mobile platforms
- A builder who prototypes fast — you're fluent in Figma and comfortable using AI-assisted design tools, code-based prototyping, or agentic workflows to bring concepts to life before specs are finalized
- Strong visual and interaction design skills with a track record of crafting intuitive user journeys that simplify complex decisions
- Comfortable operating in ambiguity — you can take early, loosely defined product ideas and translate them into clear experiences and interaction models
- Deeply user-connected — you create fast feedback loops through user testing, direct interaction, and scrappy methods like spinning up real user groups in Slack to get signal quickly
- Self-directed but collaborative — you advocate for the best user experience while receiving feedback constructively and moving the work forward
- Genuinely excited about how AI is changing product design and user experiences — both as a tool in your workflow and as a capability embedded in the products you're designing
- Comfortable and enthusiastic about working in an AI-forward environment where AI tools are part of daily operations — you embrace technology to enhance your work while keeping people at the center
- If you thrive when you're deep in the work — prototyping, testing, iterating — and can hold the long-term vision while shipping week to week, you'll do well here
What the job involves
- As the Staff Product Designer for Registry, you'll lead the design vision for Babylist's foundational product — the registry that millions of expecting parents use to discover products, make decisions, and receive gifts during one of the most meaningful moments in their lives
- You'll own the end-to-end experience across web and mobile, shaping how parents build their registry and how their communities show up to support them
- This is a builder role
- You'll use modern tools — Figma, AI-assisted workflows, agentic development, code-based prototyping — to rapidly explore ideas, test interaction models, and ship real experiences
- You'll collaborate closely with product, engineering, and data to co-build and iterate fast, not hand off polished mocks and wait
- This role requires balancing strategic product thinking with hands-on execution
- Lead the design direction for registry — from product discovery to registry creation to gift fulfillment — setting the bar for Babylist's core product experience
- Identify friction points in the registry journey and design solutions that make the experience more intuitive, joyful, and efficient for both registrants and gift givers
- Partner with product and engineering leadership to shape the long-term vision for registry, including where AI-powered guidance and automation can meaningfully improve the experience
- Design and prototype new interaction models that help parents discover the right products, simplify decisions, and build their registry with greater confidence
- Help define new ways of working as design, product, and engineering transition to co-building with AI — establishing rituals, tools, and patterns the broader team can adopt
- Raise the bar for design quality and velocity at Babylist by sharing tools, practices, and prototyping approaches that help teams learn faster and ship better experiences
Application process
- Please provide a link to your portfolio.Applications without a valid portfolio link may not be considered
Our take
Since its 2011 launch, Babylist has grown into one of the most highly rated baby registries in the US. The difference it offers is that it allows users to include products from any store in their registries. On top of this, the company’s model also focuses heavily on creating informational content, which allows it to generate ad revenue while building customer loyalty.
Originally scaled with fairly low venture funding, Babylist claims half of new parents in the US now use its services. This, given that the baby products industry is worth close to $90 billion, shows the company's immense growth and speaks to the impact it has made in the space.
Babylist has seen strong funding in the past, which has fuelled projects such as the launch of virtual showrooms and further expanded the company's presence. The company acquired Expectful, a health and wellness tool, in 2023 with the long-term vision of combining the two companies into a larger health and wellness media property that can help people navigate all aspects of parenthood from fertility to diapers.
Steph
Company Specialist at Welcome to the Jungle
Insights
67% employee growth in 12 months
Company
Funding (1 round)
Nov 2021
$40m
SERIES C
Total funding: $40m
Company benefits
- HAPPIER WEEKENDS – We work to live, not live to work. That means we generally don’t work nights or weekends, and we offer 10 paid holidays throughout the year, in addition to your paid time off.
- PAID TIME OFF THAT WORKS FOR YOU – Life is unpredictable. Use your time off for what you need, whether that’s a vacation, family event or a day to unplug.
- PARENTAL LEAVE – We offer a flexible, 12-week paid parental leave policy.
- FLEXIBLE BENEFITS – Choose from benefits that support your working style, whether that's remote, in the office or something in between.
- HEALTH & WELLNESS – Wellness benefits include 100% paid coverage for medical, vision and dental for full-time employees.
- BABYLIST STORE DISCOUNT – All full-time employees receive a generous Babylist Store discount.
Company HQ
Emeryville, CA
Leadership
Natalie Gordon
(Founder & CEO)Former Software Engineer at Amazon. Initially founded Babylist as a side project and has since taken the company to a market leading status.
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