Senior Customer & Market Insight Analyst, ActiveCampaign
$108-148.5k
Customer experience automation
Job no longer available
Customer experience automation
501-1000 employees
Job no longer available
$108-148.5k
501-1000 employees
Company mission
To help businesses and organizations to automate their entire customer experiences.
Role
Who you are
- 5+ years of hands-on experience in customer insights, market intelligence, or strategy analysis, ideally within a SaaS or marketing technology environment
- Demonstrated ability to interpret and synthesize both qualitative and quantitative data into clear, strategic recommendations
- Strong understanding of customer sentiment measurement (NPS, CSAT, review data) and various market research methodologies
- Familiarity with AI and emerging tech trends in the marketing, data, or automation industries
- Proficiency in data insights (using Excel) and visualization tools (e.g., Looker, Enterpret, Clozd, Qualtrics, etc.)
- Exceptional communication, data storytelling, and stakeholder management skills
What the job involves
- As our Senior Customer & Market Insight Analyst, you won't just be analyzing data—you'll be the critical link connecting customer sentiment, market shifts, and product innovation to drive ActiveCampaign's strategy
- Operating at the intersection of competitive intelligence, emerging AI technologies, and Voice of Customer (VoC) feedback, your mission will be to turn thousands of data points into clear, actionable insights that inform decisions at the highest levels of Product, Marketing, and Customer Experience
- This role is about shaping how ActiveCampaign listens, learns, and acts, directly contributing to the evolution of Active Intelligence as we transform how businesses connect and grow
- Maintain a real-time, comprehensive understanding of the marketing, CX, and broader AI technology landscape, tracking direct competitors and adjacent innovators
- Analyze emerging technologies and trends, particularly in AI, automation, and data-driven engagement, to anticipate impacts on customer expectations and competitive positioning
- Partner with Product Marketing, Product Management, and Strategy to connect external market signals to internal decisions on product positioning, pricing, and roadmap direction
- Own end-to-end reporting and analysis of customer sentiment across NPS, CSAT, surveys, reviews, interviews, and community feedback channels
- Produce quarterly "Voice of the Market & Customer" reports, integrating sentiment analytics, competitive insights, and forward-looking recommendations for executive audiences
- Identify leading indicators of churn, expansion, and advocacy by tracking sentiment and behavioral trends, highlighting how AI usage correlates with key customer outcomes
- Integrate data across platforms like Enterpret, Clozd, and Gainsight to create a unified view of the customer and market for continuous strategic reporting
Our take
Marketing and CRM tools are essential to scale a business in the current landscape. Existing tools for optimising engagement, scalability and data analytics have surged in popularity, but many solutions remain unaffordable for small businesses.
ActiveCampaign provides an integrated platform for email marketing, marketing automation and CRM, with the focus on providing businesses with the ability to optimise customer experiences. The platform leverages machine learning and automation to increase the rate at which its clients can scale their engagement levels, regardless of whether the user is running a small or large business.
Despite high-profile competitors, the company has found a gap in the market by providing an integrated and unified solution combining hundreds of tools. The platform is available as an entire package for enterprises, but smaller companies can opt for cheaper and streamlined tool kits. In 2022, ActiveCampaign announced the implementation of over 400 customer ideas into its product. It has also partnered with ActiveEngine, the first ActiveCampaign-only agency, to enable businesses to make better discovery calls and close more deals. With the 2024 opening of a hub in Krakow, it is further expanding its European footprint.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-18% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$240m
SERIES C
Jan 2020
$100m
SERIES B
Total funding: $360m
Company benefits
- Mac computer, modern apps, and access to a $250 quarterly WFH stipend, as well as regional Hubs that serve as a central meeting space.
- Open PTO, the ability to work remotely, a sabbatical program, and flexibility in your work schedule.
- Access to the Calm meditation app, the Modern Health coaching app, and telemedicine support for mental health.
- Equity for all employees to help create alignment and an ownership mindset across all team members as we grow.
- Access to 1:1 sessions with career coaches, and Udemy subscriptions.
- Generous 401K matching that have no wait or vesting requirements.
- Dedicated Employee Resource Groups for moms, dads, and parents, manager training to better support working parents, and flexible working schedules to make parenting during remote work a bit less stressful.
- Dedicated career development conversations and regular salary reviews.
- Full medical, dental, and vision, and pay 100% of your premiums for the HSA plan.
- Stay connected with teams around the globe through digital outings & trainings, an automated coffee roulette program, and biannual team kickoffs.
- Donation matching and 3 days of Volunteer Time Off for all employees every year. We also make it easy to participate in local elections by giving employees the day off.
Company HQ
Chicago Loop, Chicago, IL
Leadership
Jason VandeBoom
(Founder & CEO)Jason founded ActiveCampaign in January 2003 as CEO. They have worked there ever since, alongside being a Future Founders Board Member since February 2020.
Salary benchmarks
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