SEM Experimentation Lead, Gametime

• Deep knowledge of SEM platforms, especially Google Ads, with a strategic mindset for scale and efficiency
• Strong understanding of experimentation methodologies, statistical rigor, and testing frameworks
• Analytical fluency; able to work with SQL and large datasets to derive insights and inform decision-making
• Cross-functional leadership; able to drive collaboration across marketing, analytics, data engineering, and product teams
• Excellent project management and communication skills; able to translate complex data into clear business recommendations
• A builder’s mindset—self-directed, curious, and excited to scale what works while testing what’s next
• 7+ years of hands-on experience managing and scaling large SEM programs, ideally in fast-paced, mobile-first or e-commerce environments
• Proven track record designing and running structured experiments that drive measurable performance improvements
• Deep familiarity with Google Ads, bid automation, audience segmentation, and campaign optimization
• Strong comfort with data—able to independently run analysis or partner closely with technical teams
• Experience working with data scientists, engineers, or statisticians on marketing or experimentation initiatives
• Ability to translate test results into strategic actions that scale across campaigns and teams
• Passion for growth marketing, continuous learning, and helping fans connect with live experiences

Desirable

• The SEM Experimentation Lead will own the experimentation strategy for Gametime’s paid search program, driving structured testing, performance insights, and strategic innovations in partnership with Google and internal teams
• This role will design and implement experiments that shape SEM strategy, improve campaign efficiency, and deliver measurable ROI
• This is a high-impact, hands-on role at the intersection of SEM, analytics, and marketing technology
• You’ll partner with data science, engineering, and creative to ensure our SEM program stays ahead of platform changes, privacy shifts, and performance expectations—while helping fans discover live events they love
• Lead the development and execution of a comprehensive SEM experimentation roadmap across bidding strategies, ad formats, audiences, and campaign architecture
• Design statistically sound experiments, define KPIs, and establish measurement frameworks to ensure results are valid and actionable
• Analyze test results independently and in collaboration with data science and analytics teams to extract insights and shape SEM strategy
• Manage the relationship with Google to access and pilot betas, participate in platform innovation, and bring forward new tools and features
• Architect scalable and efficient SEM account structures, including automation strategies and advanced segmentation
• Collaborate with Data Engineering and Analytics to enhance internal SEM tools, dashboards, and reporting pipelines
• Partner with Growth and Creative teams to test messaging, landing pages, and audience strategies that improve conversion and engagement
• Communicate learnings across the organization, operationalizing successful tests and aligning SEM plans with business priorities
• Stay current on SEM trends, privacy changes, and competitive shifts to ensure Gametime remains at the forefront of paid search innovation
• At Gametime, SEM isn’t just a channel—it’s a growth engine. This role is your opportunity to lead experimentation at scale, shape strategy for a major acquisition lever, and work closely with Google on cutting-edge innovation
• You'll drive performance that impacts how millions of fans discover live events, while being part of a collaborative, data-driven, and mission-aligned team