Product Marketing Manager, Freshpaint

• Proven Experience: 3+ years in product marketing or enablement roles, with demonstrated success in a high-growth, early-stage SaaS startup
• Domain Expertise: Strong understanding of digital marketing, advertising, and the digital ecosystem
• Enablement Focus: Track record of creating and implementing enablement strategies that drive measurable results
• Resourceful & Collaborative: Comfortable working cross-functionally in a fast-paced environment to deliver impactful solutions
• Strong Communication Skills: Exceptional written, verbal, and presentation skills with the ability to distill complex ideas into clear, concise materials
• Results-oriented: Data-driven mindset with a focus on outcomes and the ability to adapt quickly based on feedback
• Deep Empathy: Demonstrate deep empathy for stakeholders, including internal GTM teams and Freshpaint’s customers

Desirable

• We’re seeking an experienced Product Marketing Manager to own and elevate enablement for our Go-To-Market (GTM) teams.
• As the PMM responsible for GTM enablement, you will be the bridge between product, marketing, sales, and customer success.
• By embedding closely with each selling team, you’ll identify knowledge and resource gaps, and work to fill those gaps through targeted research, playbooks, trainings, and the creation of impactful assets like persona profiles, competitive battle cards, and more
• Embed with GTM Teams: Partner closely with sellers to understand our process, approach, and customer needs and behavior firsthand. This role requires active engagement, including spending up to 50% of your time speaking with customers and prospects and collaborating directly with the sales team. It’s not about passively reviewing recorded calls or implementing a generic playbook; we need someone who thrives on hands-on collaboration and developing strategies tailored to our unique challenges and opportunities
• Enablement Strategy: Develop and execute a comprehensive enablement plan that addresses the unique requirements of healthcare marketers and Freshpaint’s value proposition, balancing strategic long-term goals with the delivery of immediate value to GTM teams
• Asset Creation: Build high-impact enablement materials, including persona profiles, competitive battle cards, playbooks, and more, to support sales and customer success teams
• Training Programs: Design and deliver training sessions to empower GTM teams with the knowledge and tools they need to succeed
• Market Research: Conduct research to uncover customer pain points, competitive dynamics, and industry trends to inform enablement initiatives
• Cross-Functional Collaboration: Partner with Product, Marketing, and GTM leadership to ensure alignment across messaging, positioning, and sales strategies
• Metrics-Driven: Define success metrics for enablement initiatives and measure their impact on sales performance, customer engagement, and retention