Senior Campaigns and Demand Generation Director, Uniphore
$250-287.5k
Office located in Palo Alto, CA
Conversational AI & automation platform
Job no longer available
Conversational AI & automation platform
501-1000 employees
Job no longer available
$250-287.5k
Office located in Palo Alto, CA
501-1000 employees
Company mission
To be the defining conversational AI and automation platform to realize the value of every enterprise conversation.
Role
Who you are
- You are highly collaborative, and have a strong track record of planning, building and managing global demand campaigns and ABM programs
- You’re excited by the challenge of rolling up your sleeves and working cross-functionally at a fast-paced, hypergrowth company
- 12+ experience of relevant Marketing experience, primarily in B2B tech
- Demonstrated success creating and executing global, multichannel campaigns and demand generation programs
- Prior experience designing and executing ABM programs
- Big picture thinking, and meticulous attention to detail – ability to quickly understand business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs
- Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments
- Exceptional ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration
- Ability to operate and excel at strategic as well as tactical levels. Willingness to roll up sleeves to get the job done
- Experience attracting, hiring, retaining, and developing high-performing teams
- Excellent communication and facilitation skills, both at the executive level and with peers and cross-functional teams
What the job involves
- The Senior Director, Campaigns and Demand Generation will manage the team responsible for designing and executing multichannel marketing campaigns to drive awareness and lead generation at scale globally
- The ideal candidate is an expert at campaign development and execution, is highly analytical, and is a strong people manager who can operate at strategic and tactical levels
- Reporting to our VP of Growth and Demand Generation, this is a high-visibility, high-impact role where you will partner closely with Sales and other Marketing teams to drive awareness, demand, pipeline, and revenue
- Collaborate with Marketing and Sales leadership to establish priorities, goals and targets. Develop strategic and tactical plans to deliver on those targets
- Lead the team responsible for the planning, design, and execution of integrated global campaigns to drive awareness, customer acquisition, and pipeline growth
- Build and orchestrate ABM programs that successfully engage prospects in target segments and accounts, and progress them effectively through the buyer’s journey across acquisition, acceleration, and expansion
- Partner closely with Sales and other Marketing teams to create detailed plans and metrics for campaigns/programs/tactics by region and by segment
- Own metrics and reporting for all campaigns including lead generation, pipeline contribution, revenue contribution, and awareness metrics
- Forecast, measure, analyze and report on the impact of campaign and demand activities on sales pipeline, revenue, and demand funnel velocity
- Maintain a data-first approach to continually measure and optimize performance, improve conversion and ROI
- Identify the right set of agency partners, manage relationships, and ensure performance
- Help lead, recruit, motivate, and mentor a team of high-performing, data-driven marketers
Our take
Uniphore builds software that helps customer support centers to automate their processes with analytics and AI-powered improvements. Traditionally, call centers have relied on human training and manual processes, an expensive route to scale, so Uniphore helps businesses in this position by driving efficiencies (and cutting costs), whilst helping those businesses to scale during spikes in demand.
Uniphore also provides an array of analytical tools, which enable businesses to drill down into their customer service operations, and better understand where they can deliver more effectively. A series of acquisitions, such as that of no-code customer experience platform Jacada, have contributed to further expanding its suite of offerings.
With the conversational AI space already worth billions and growing, Uniphore operates in a lucrative market, and the company has received good levels of funding in the past. Though not immune to the poor economic conditions of late, the recent acquisitions of Red Box and Hexagone demonstrate that Uniphore is still in a good position. Being named a leader in the 2022 Opus Conversational Intelligence Intelliview report will only help solidify its reputation as a leading force in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Oct 2025
$260m
SERIES F
Feb 2022
$400m
SERIES E
Total funding: $868.8m
Company benefits
- Medical, Dental and Vision insurance
- Mental health support resources
- Wellness events
- Generous vacation days
- Enhanced paid time off for parental leave, caregiver leave, and bereavement time
- Holidays and birthday time off
- Employee equity
- Retirement/pension plans with company contributions in many countries
- Training and learning programs
- Lunch & Learns
Company HQ
Palo Alto, CA
Leadership
Ravi Saraogi
(President (APAC))Studied Information Technology at the Jaypee University of Information Technology. Previously Project Associate at TeNet for 10 months and Member at Mobile Payment Forum of India for 14 years.
Umesh Sachdev
(CEO)Previously Board Member at RTBI (IITM's Rural Technology and Business Incubator) for 3 years and Chair (USISPF Startup Connect) at US-India Strategic Partnership Forum for 1 year.
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