Digital Marketing Lead, inriver
Product information management (PIM) solutions
Open for applications
Product information management (PIM) solutions
201-500 employees
Open for applications
201-500 employees
Company mission
To build a more sustainable future by helping customers exceed expectations at every stage of the product journey.
Role
Who you are
- You have 5+ years of digital marketing experience and are excited about growing into a direct people leadership role
- You’re an analytical thinker with a creative mindset—comfortable in Google Analytics, SEMrush, and other tools of the trade
- You’ve delivered seamless, high-converting web experiences that make buyers click, convert, and come back
- You love making data-led decisions and thrive in a collaborative, fast-paced environment
- You’re commercially sharp and ROI-driven—growth is your second language
- You understand AI and want to help integrate it into digital strategies for even smarter outcomes
- You believe the customer journey starts with a click, and you want to own every touchpoint
What the job involves
- We’re looking for a Digital Marketing Lead who thrives at the intersection of data, creativity, and strategy to amplify our digital presence and power our next phase of growth
- Lead the Digital Vision: Drive and execute a high-impact digital marketing strategy that scales brand awareness, demand, and revenue across all digital channels
- Website Wizardry: Own the website strategy and performance—optimize for growth, usability, and conversions (CRO). You'll partner across Product Marketing, Demand Gen, and Content teams to align on business goals
- Performance & Insights: Analyze digital performance metrics, user behavior, and SEO impact—then act. From UX improvements to engagement strategies, your insights will shape our digital evolution
- Channel Excellence: Lead SEO, SEM, paid social, content marketing, email campaigns and more—delivering performance that maps to OKRs and business priorities
- Digital Dream Team: Manage internal resources and agency partners. Set clear goals, provide strong guidance, and build a team that thrives
- Stay Ahead: Monitor competitor trends, Google rankings, and SEO shifts to keep us leading, not following
- Own the Stack: Be the go-to expert for our digital marketing tech tools and website infrastructure
- Work with the security team to ensure all regulatory (GDPR) obligations and standards are met and maintained
Our take
Inriver, a prominent player in the field of product information management (PIM) software, offers solutions that allow enterprises to optimise their product journey across diverse touchpoints.
With its PIM platform, inriver aids businesses in managing the entire product lifecycle, from sourcing and creation to distribution and recycling. The company's unique proposition lies in its integration of digital shelf analytics and flexible ecosystem connectivity, ensuring scalability and adaptability to growing demands on product data. Inriver's approach to PIM, supporting both B2B and B2C enterprises, underscores its commitment to turning product information into a strategic asset, resonating with over 1,600 global brands.
Inriver has launched its next-generation syndication platform, which offers advanced API connectivity for seamless distribution to marketplaces, channels, and endpoints. This addresses the intricate challenge of content mapping, enhancing efficiency and accuracy for customers seeking to place their products on the digital shelf. This move is indicative of inriver's proactive stance in meeting the evolving needs of modern commerce.
Freddie
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Nov 2020
$32m
LATE VC
Aug 2017
$12.3m
LATE VC
Total funding: $57m
Company HQ
Gamla staden, Malmö, Skåne County
Leadership
Johan Boström
(Co-Founder)Served as the company's CPO from 2004-2023. Previous Owner of Via Anna/Serendipity Innovations. Also worked as a Sales Director and ECM Specialist at UDK.
Salary benchmarks
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