Director Engagement Marketing, Parsley Health
Personalized healthcare service
Job no longer available
Personalized healthcare service
201-500 employees
Job no longer available
201-500 employees
Company mission
Parsley Health's mission is to transform the health of everyone, everywhere through the world’s best possible medicine.
Role
Who you are
- B2B healthcare marketing experience is a must; 4+ years of professional experience working closely with external customers and partners
- Ability to manage complex projects, from coordinating with cross-functional teams to setting and meeting deadlines to delivering business outcomes
- Clear, empathetic communication — you communicate with a deep understanding of customer needs and constraints and can weigh them against internal priorities and limitations
- Enthusiasm for Parsley Health’s mission and eagerness to become a part of our collaborative, friendly, and dynamic team
What the job involves
- Own enrollment rate and engagement goals for Parsley’s B2B partners
- Develop, execute and lead the B2B marketing strategy targeting employees at our enterprise customer institutions
- Drive the marketing planning, define key audiences, develop strong messaging and develop campaigns for different channels (e.g. paid media, email, collateral, webinars, landing pages, events)
- Own creative briefs for new assets from concept to completion, ensuring that what Creative delivers will meet both Parsley’s and our partner’s goals
- Monitor and review marketing KPIs and make critical choices that improve the impact and effectiveness of our marketing initiatives
- Balance standardization and scalability of Parsley Health’s process with the unique configuration required for the success of each partner
- Project manage engagement strategy for each partner, ensuring that we deliver on key operational, financial, and strategic goals
- Develop strong relationships with key stakeholders across the company (specifically the HR/Benefits leaders) to approach challenges collaboratively and align activities to achieve desired results
- Develop and evolve a new enterprise customer playbook that showcases best practices and maximizes participation rates among the employee population
- Work closely with Lifecycle, Product Marketing, Sales, and Paid Media to deliver on our playbook and systematically test new strategies
Our take
Parsley Health’s platform promotes and caters for a more holistic approach to personal healthcare. This accounts for long standing issues such as lifestyle and genetics. It facilitates lab work to understand often-overlooked issues like gut microbiome makeup, food intolerances, and cortisol levels, before making personalized health plans with recommendations for habit adjustments, nutrition and health supplements.
This approach is disrupting the traditional healthcare industry, which generally pays providers only to treat existing illness, rather than preventing them long in advance. The fact that 60% of American adults have at least one chronic illness shows that there’s a market for Parsley’s offering. Indeed, chronic diseases make up a total of 90% of all US annual health costs, costing $3.1 trillion.
Since Dr. Robin Berzin founded the company in 2016, the company has raised significant funding, and has rolled out several new telehealth functions to broaden their product offering. Parsley Health's future success will largely depend on the company’s ability to expand further and include medication costs in their memberships, or better yet, be accepted by major health insurance providers.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-5% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2019
$26m
SERIES B
Apr 2018
$10m
SERIES A
Total funding: $36m
Company benefits
- Meaningful equity stake
- Complimentary Parsley Health Complete Care membership
- Medical, Dental, and Vision insurance
- 401K + Employer Matching
- Parsley Health Store: discount on applicable products
- Flexible work environment
- Generous 4+ weeks of paid time off
- Annual professional development stipend
Company HQ
Midtown Manhattan, New York, NY
Leadership
Robin Berzin MD
(CEO)Co-founder of Cureatr. Has worked as a Physician at Mount Sinai Medical Centre and The Morrison Centre. Was Senior Director of Consumer and Academic Programs at Health 2.0.
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