Customer experience management & insights
Job no longer available
Customer experience management & insights
201-500 employees
Job no longer available
201-500 employees
To help companies make decisions with their customers, not for them.
Alida is a 2020 rebrand of long-standing customer experience management (CXM) and insights company Vision Critical. The company has been around since 2000, and actually created the first CXM platform.
Given its powerful position at the head of the market, Alida is able to roll out new features every few months while striking up astute business partnerships around the world. It has developed a stellar reputation and grown immensely since then, with major customers such as NASCAR, Discovery, Toyota, Adobe, Twitter, Red Bull and Twitch.
The global customer experience management market is already worth over US$11 billion, and it’s expected to triple in size over the next decade as the current tech boom produces more means of customer insight than ever. Alida is taking advantage of this through yet another period of aggressive innovation and long-term growth, bolstered by substantial funding in November 2022.

Kirsty
Company Specialist at Welcome to the Jungle
-7% employee growth in 12 months
Dec 2021
$2.2m
SERIES D
Oct 2021
$14.4m
SERIES D
Upper Jarvis, Toronto, ON
Ross Wainwright
(CEO)Was CEO of the Americas region for global networking& services provider Dimension Data/NTT. Prior to that, spent over 15 years with SAP as Chief Customer Officer and Global Head of Financial Services.
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